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ad arbitrage scams

Snopes Tips: How To Avoid Ad Arbitrage Clickbait

Written by:
Jordan Liles
Jan. 2, 2022 "Ad arbitrage" is when website owners create stories that are broken up into multiple pages, pla ...
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An ad that claimed Archaeologists Make Huge Discovery Inside Roman Toilet was about old Roman board game called Ludus Latrunculorum.

Did Archaeologists Make a Discovery Inside a Roman Toilet?

Written by:
Jordan Liles
Jan. 1, 2022 Long before PVC and cast-iron drain lines, there was stone.
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An ad claimed Genius D-Day Inventions That Helped Win the War and it was true and referred to Operation PLUTO or Pipeline Under The Ocean.

Does This Photo Show a 'Genius D-Day Invention'?

Written by:
Jordan Liles
Dec. 30, 2021 Our research led us to Operation PLUTO.
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An ad claimed He Left Pregnant Wife Weeks Later She Opens Oven and the headline of the article read After Her Husband Left Her She Saw Something in the Oven that Changed Her Life.

Did Pregnant Wife Find Something in Oven After Husband Left Her?

Written by:
Jordan Liles
Dec. 30, 2021 We flipped through a 50-page slideshow article to find answers.
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Snopes debunked and documented quite a few odd online advertisements in 2021.

13 Odd Online Ads Snopes Fact-Checked in 2021

Written by:
Jordan Liles
Dec. 25, 2021 Worry not, as you will find no long slideshow articles here. Our entire story is presented on a ...
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He Found Treasure Inside His Grandparents' Barn is what an online ad claimed about Reddit user EvilEnglish and a farmhouse with a secret safe in Tennessee.

Did a Reddit User Find Treasure in His Grandparents' Barn?

Written by:
Jordan Liles
Dec. 17, 2021 Avoid the misleading online ads. Here's the real story from 2013.
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Online ads claimed These Pipes Were Sticking Out of the Ground, This Is What Was Underneath and led to a 2014 story about a bunker found in northern Germany.

Did Pipes Sticking Out of the Ground in the Woods Lead to a Discovery Underneath?

Written by:
Jordan Liles
Dec. 16, 2021 We read through 69 pages to find the truth.
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A Whoopi Goldberg death hoax was advertised on Facebook that led to a CBD product line endorsement which included Oprah Winfrey and other celebrities.

Did Oprah Winfrey Endorse Whoopi Goldberg's CBD Line?

Written by:
Jordan Liles
Dec. 15, 2021 We've seen unauthorized, foreign-run schemes like these before.
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Yellow caps on Coke bottles have a special meaning and it is that the beverage is kosher for the Jewish Passover holiday.

Do Yellow Caps on Coke Bottles Have a Special Meaning?

Written by:
Jordan Liles
Dec. 14, 2021 You'll only find these bottles in the springtime. L’chaim!
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Stop Cuddling With Your Cat Here's Why is what a misleading online advertisement said.

'Stop Cuddling With Your Cat,' Misleading Ad Claims

Written by:
Jordan Liles
Dec. 9, 2021 We clicked through 60 pages of nonsense to spare you the horror.
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Donetsk Sergei Prokofiev International Airport was not completely abandoned in the ocean as hinted at by an online advertisement.

Is Ukraine's Donetsk Airport 'Abandoned in the Ocean'?

Written by:
Jordan Liles
Dec. 2, 2021 The country's Sergei Prokofiev International Airport was destroyed during a violent conflict in ...
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Police officer and chief Karl Baker was purportedly refused service at a diner and the online ad read as follows Cop Refused Service At A Restaurant Next Day He Does This.

Was Black Police Officer Karl Baker Refused Service at Restaurant?

Written by:
Jordan Liles
Nov. 22, 2021 According to the story, the police officer who was refused service decided to return to the rest ...
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A misleading ad read Woman Files For Divorce After Seeing This Photo - Can You See Why."

Did a Woman File for Divorce After Seeing This Photo?

Written by:
Jordan Liles
Nov. 17, 2021 We read through a 77-page slideshow article so our readers didn't have to.
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An ad falsely claimed that this picture showed a missing submarine with 80 sailors found and experts discovered the truth.

Was a Missing Submarine with 80 Sailors Found?

Written by:
Jordan Liles
Nov. 15, 2021 We looked into the origins of an impressive photograph.
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A misleading ad invited readers to meet Michelle Pfeiffer's wife.

Does Michelle Pfeiffer Have a Wife?

Written by:
Jordan Liles
Nov. 15, 2021 An online advertisement invited readers to "meet Michelle Pfeiffer's wife."
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An ad claimed that a girl disappears every night and that when a father finds out why he calls the police.

Did a 5-Year-Old Girl Disappear from Her Home Every Night?

Written by:
Jordan Liles
Nov. 15, 2021 According to a story, the father called the police after he found out why the little girl was wa ...
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An ad claimed that workers spot giant snake and you won't believe what they found inside.

Did Workers Spot a Giant Snake with a Massive Bulge?

Written by:
Jordan Liles
Nov. 11, 2021 The story told of a veterinarian who supposedly cut into a giant anaconda at a construction site ...
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This ad falsely claimed Man Tries To Save Giant Crocodile and You Won’t Believe What He Found Inside.

Did a Man Try To Save a 'Giant Crocodile' and Find Something Inside It?

Written by:
Jordan Liles
Nov. 10, 2021 The lengthy and very imaginative slideshow article revealed that a specific object was supposedl ...
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Online ads are misleading about Milana Vayntrub aka Lily Adams from the AT&T commercials.

Rumor Falsely Claims Lily from AT&T Ads Got Fired or Quit

Written by:
Jordan Liles
Nov. 9, 2021 Actor Milana Vayntrub's work as Lily in AT&T television commercials has long been the subject of ...
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According to an ad a woman leaves house to neighbour his mouth falls open when he sees what's inside.

'Woman Leaves House to Neighbor' Ad Is Not a True Story

Written by:
Jordan Liles
Nov. 8, 2021 We clicked through 50 pages of fiction so our readers don't have to.
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