Marketing 101

Teenage Arizona Couple Moves Out of Chicago After Just One Day Because of Assault?

• 6 September 2016

Jaelin and Brianna Joy White claim they moved to Chicago and left one day later...

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Teenage Arizona Couple Moves Out of Chicago After Just One Day Because of Assault?

KFC Extra Crispy Sunscreen

• 23 August 2016

Many consumers were confused by KFC's Extra Crispy Sunscreen promotion, but it was (briefly) a...

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KFC Extra Crispy Sunscreen

Bar Code Confusion Rumor: A CD with barcode cover art confused store's scanners.

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Bar Code Confusion

Lego Advocated Gender Equality in Toys … in 1974 Lego distributed letters with some building block kits in the 1970s to encourage gender equality.

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Lego Advocated Gender Equality in Toys … in 1974

Incubus Shoe Reebok once marketed the 'Incubus,' a shoe named for a demon who violates women in...

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Incubus Shoe

Burger King Subservient Chicken Is Burger King behind a 'subservient chicken' Internet promotion?

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Burger King Subservient Chicken

Are McDonald’s Hamburgers 100% Beef?

• 24 January 2011

Rumor holds that McDonald's buys their meat from a company called '100% Beef,' which allows...

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Are McDonald’s Hamburgers 100% Beef?

Lucky Kit Kat

• 12 January 2009

Do Kit Kat chocolate bars bring luck to Japanese students during exams?

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Lucky Kit Kat

Bovine Unite Who's behind the Bovine Unite campaign?

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Bovine Unite

Did Baby Food Jars Horrify African Consumers?

• 18 January 2001

Understanding where this decades-old tale came from is to see cultural prejudice at work.

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Did Baby Food Jars Horrify African Consumers?

Was the ‘New Coke’ Fiasco Just a Clever Marketing Ploy?

• 2 May 1999

It's almost inconceivable that a company of the size and scope of Coca-Cola could make...

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Was the ‘New Coke’ Fiasco Just a Clever Marketing Ploy?