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Media Literacy
Marketing 101
McDonald's hamburger and fries.

Are McDonald's Hamburgers 100% Beef?

Written by:
Barbara Mikkelson
Jan 23, 2011 Rumor holds that McDonald's buys their meat from a company called '100% Beef,' which allows them ...
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baby food

Did Baby Food Jars Horrify African Consumers?

Written by:
David Mikkelson
Jan 17, 2001 Understanding where this decades-old tale came from is to see cultural prejudice at work.
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Bar Code Confusion

Written by:
David Mikkelson
Aug 10, 2005 Rumor: A CD with barcode cover art confused store's scanners.
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Incubus Shoe

Written by:
Barbara Mikkelson
Jul 12, 2010 Reebok once marketed the 'Incubus,' a shoe named for a demon who violates women in their sleep.
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Lego Advocated Gender Equality in Toys ... in 1974

Written by:
David Mikkelson
Nov 24, 2014 Lego distributed letters with some building block kits in the 1970s to encourage gender equality.
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Bovine Unite

Written by:
David Mikkelson
Apr 19, 2005 Who's behind the Bovine Unite campaign?
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Burger King Subservient Chicken

Written by:
David Mikkelson
Apr 15, 2004 Is Burger King behind a 'subservient chicken' Internet promotion?
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Was the 'New Coke' Fiasco Just a Clever Marketing Ploy?

Written by:
Barbara Mikkelson
May 1, 1999 It's almost inconceivable that a company of the size and scope of Coca-Cola could m ...
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Lucky Kit Kat

Written by:
Barbara Mikkelson
Jan 12, 2009 Do Kit Kat chocolate bars bring luck to Japanese students during exams?
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KFC Extra Crispy Sunscreen

Written by:
Dan Evon
Aug 23, 2016 Many consumers were confused by KFC's Extra Crispy Sunscreen promotion, but it was (briefly) a r ...
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Teenage Arizona Couple Moves Out of Chicago After Just One Day Because of Assault?

Written by:
Bethania Palma
Sep 6, 2016 Jaelin and Brianna Joy White claim they moved to Chicago and left one day later after being rand ...
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Facebook to Make All Private Messages Viewable by Public
A Facebook hoax claimed that to regain friends in your news feed and get rid of ads, copy and paste some text into a post to upgrade the system, then say hello new and old friends.

Facebook Hoax Promises Way 'To Regain Friends and Get Rid of Ads'

Did Facebook Ban All Christian-Themed Content?