Claim: Some lego sets in the 1970s were accompanied with letters to parents encouraging gender equality in toy selection.
Example: [Collected via e-mail, November 2014]
LEGO released letter in the 1970s about gender and creativity. Just wanted to see if this was accurate. It sure smells like a fake.
Origins: On 22 November 2014, an image originally posted on Reddit showing a letter from The Lego Group to parents started circulating on the Internet:
The image quickly went viral, but many viewers were skeptical about its authenticity. According to the Reddit user who uploaded the photo, the Lego letter was printed on the back of a pamphlet that came with a set from 1974:
The urge to create is equally strong in all children. Boys and girls.
It’s the imagination that counts. Not skill. You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship.
A lot of boys like dolls houses. They’re more human than spaceships. A lot of girls prefer spaceships. They’re more exciting than dolls houses.
The most important thing is to put the right material in their hands and let them create whatever appeals to them.
Emma Owen, part of Lego’s public relations team in the UK and Ireland, confirmed the Redditor’s story on
The text is from 1974 and was a part of a pamphlet showing a variety of Lego doll house products targeted girls aged 4 and up. The text remains relevant to this day. Our focus has always been, and remains to bring creative play experiences to all children in the world, based on the Lego brick and the Lego system, ultimately enabling children to build and create whatever they can imagine.
Owen said that Lego letter was attached to a pamphlet included with a variety of doll house products in the 1970s. The Lego sets were aimed at girls, but the company wanted to ensure parents knew the toys were also suitable for boys:
Last updated: 30 March 2016
Rickman, Dina. “That Powerful Lego Letter to Parents from the 1970s? It’s Real.” The Independent. 24 November 2014.
A Word to Our Loyal Readers
Support Snopes and make a difference for readers everywhere.
- David Mikkelson
- Doreen Marchionni
- David Emery
- Bond Huberman
- Jordan Liles
- Alex Kasprak
- Dan Evon
- Dan MacGuill
- Bethania Palma
- Liz Donaldson
- Vinny Green
- Ryan Miller
- Chris Reilly
- Chad Ort
- Elyssa Young
Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.
We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.
Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.