The product was named Great Value Celebration Edition Juneteenth Ice Cream. Juneteenth takes place on June 19. According to Brittanica.com, the federal holiday commemorates the end of slavery in the United States.
The side of the Juneteenth ice cream carton read, "Our Story: Share and celebrate African-American culture, emancipation and enduring hope." Its flavoring was described as "swirled red velvet and cheesecake flavored ice cream."
We reached out to Walmart about the Juneteenth ice cream and received a statement from a spokesperson. It read: "Juneteenth holiday marks a commemoration and celebration of freedom and independence. However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate."
Bellamy, Claretta. “Walmart ‘Reviewing’ Juneteenth Themed Ice Cream Product amid Growing Backlash.” NBC News, 24 May 2022, https://www.nbcnews.com/news/nbcblk/walmart-reviewing-juneteenth-themed-ice-cream-product-growing-backlash-rcna30295.
@ElectrisJones. Twitter, 22 May 2022, https://twitter.com/ElectrisJones/status/1528347360958590977.
“Juneteenth | History, Meaning, Flag, Importance, & Facts.” Britannica, https://www.britannica.com/topic/Juneteenth.
Miller, Andrew. “Walmart Pulling Juneteenth Themed Products from Shelves after Social Media Backlash.” Fox Business, 24 May 2022, https://www.foxbusiness.com/business-leaders/walmart-pulls-juneteenth-products-backlash.
Valinsky, Jordan. “Walmart Apologizes for Selling Juneteenth Ice Cream.” CNN, 24 May 2022, https://www.cnn.com/2022/05/24/business-food/walmart-juneteenth-ice-cream/index.html.