Origins: The life of Henry John Heinz is one of the
quintessential examples of the American success story: an entrepreneur who started out with little more than a good idea, a capacity for hard work, and perseverance, and parlayed those attributes into the founding of one of the world’s most successful companies. Born in Sharpsburg, Pennsylvania (just north of Pittsburgh) in 1844, young Henry was selling surplus foodstuffs from his mother’s garden at the age of 8, and by the time he turned 12 he was working his own
In 1869 Heinz opted to forego the brick trade in favor of concentrating exclusively on the food business, expanding the product line to include pickles, vinegar, and celery as he built up the Anchor Pickle and Vinegar Works with partner
With financial assistance from his brother, John, and his cousin, Frederick, Henry Heinz was back in business as
It has just been discovered that the gallery floor of the Agricultural Building has sagged where the pickle display of the
But greater things were yet to come. It was in 1896 that Henry Heinz came up with one of the most recognized slogans in advertising history:
resonance were far more important qualities for a company slogan than literal accuracy, Heinz cast about for the perfect number to use for his own company’s version of the phrase. Settling on fifty-seven, Heinz soon put the number to work, and within a week the sign of the green Heinz pickle bearing the words
By the time the
Last updated: 4 May 2011
Cramer, Richard Ben. Joe DiMaggio: The Hero’s Life. New York: Simon & Schuster, 2000. ISBN 0-684-85391-4 (p. 186). Gelbert, Doug. So Who the Heck Was Oscar Mayer? New York: Barricade Books, 1996. ISBN 1-56980-082-0 (pp. 33-36). Lee, Laura. The Name’s Familiar. Gretna, LA: Pelican Publishing, 1999. ISBN 1-56554-394-7 (p. 123). Morgan, Hal and Kerry Tucker. More Rumor! New York: Penguin Books, 1987. ISBN 0-14-009720-1 (p. 25). The New York Times. “Narrow Escape at World’s Fair.” 15 November 1893 (p. 5).
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