In late January 2016, Facebook users began sharing a post that promised a $200 coupon for the Wegmans supermarket chain to users who completed a short series of steps. In July 2019, social media users began encountering a similar offer for an $80 coupon:
The embedded links in those posts pointed to a URL not associated with Wegmans. Users who attempted to complete the steps and claim the coupon were directed to a page that resembled content hosted on Facebook, but its URL didn’t match the social network’s. The landing page was familiar to all who had encountered similar scams in the past:
Wegmans’ official Facebook page warned customers about the coupon scam:
A Better Business Bureau article provided shoppers tips about avoiding survey and coupon scams operating in that fashion:
Don’t believe what you see. It’s easy to steal the colors, logos and header of an established organization. Scammers can also make links look like they lead to legitimate websites and emails appear to come from a different sender.
When in doubt, do a quick web search. If the survey is a scam, you may find alerts or complaints from other consumers. The organization’s real website may have further information.
Watch out for a reward that’s too good to be true. If the survey is real, you may be entered in a drawing to win a gift card or receive a small discount off your next purchase. Few businesses can afford to give away $50 gift cards for completing a few questions.