In November 2023, multiple Facebook ads were displayed to users that led to an article that bore the People magazine logo and claimed that Sheryl Underwood, the longtime co-host of "The Talk," would be leaving the TV talk show to work on expanding her own line of keto gummies for weight loss.
However, this was not true. Underwood has nothing to do with any keto gummies for weight loss, nor did People magazine ever publish any such story. Underwood was simply the latest person in a long line of famous people who had had their image and likeness used without permission to sell keto gummies. Further, this false rumor that mentioned Underwood led to a dangerous scam that could potentially cost victims thousands of dollars per year.
One version of the Facebook ad claimed, "Producers are furious that she came forward." The headline in the ads read, "Sheryl Abandons 'The Talk' After Confessing Her Trick."
Two of the false Facebook ads that promoted the scam.
These ads led to a fake People magazine article on scam websites including emperorsland.pro, sizzlingpear.pro, mindfulmovement.pro and chillytreats.info. (We were unable to provide an archived link to the article since scammers design these websites so that the scam version of the page is cloaked from prying eyes — that is, unless users specifically came from a Facebook ad.)
This is not a true story, nor did People.com ever publish any such article.
The fake People magazine article, which was nothing more than fiction and a scam, began as follows:
Sheryl Underwood Confirms She Is Leaving 'The Talk' After Her Accidental 'Live' Confession On-Air...
The host said that it was 'time for a break', but she may actually have bigger things in mind.
(People) - Sheryl Underwood, the 60-year-old host on CBS's show 'The Talk', shocked everyone when she announced her departure from the show after 12 record-breaking years on-air.
Sheryl, who has earned the reputation of being one of the most business savvy women in the industry, made sponsors (and CBS) FURIOUS. Why? Because Sheryl failed to disclose her new weight loss line to the network.
Sheryl's new company is actually a HUGE competitor to CBS's current sponsor Weight Watchers because Sheryl's product is 90% cheaper and five times more effective than Weight Watchers's competing product. According to sources, CBS made Sheryl decide on which direction she was going to focus on in the future. Being so turned off by the reaction of the network and their power move she has decided to pursue her new weight loss line and dream.
The scam article went on to falsely claim that other celebrities had joined with Underwood to promote the products, whether they be Belly Blast Keto Gummies, Total Fit Keto Gummies or other products. It is a fact that no celebrities have ever endorsed keto gummies that are purportedly intended for use in weight loss.
Websites that promote sales of keto gummies for weight loss usually lack information about the true creators of the products and the source of where they were packaged. In the past, some consumers who fell victim to these scams told Snopes that the post office box numbers included in return addresses for the products don't exist.
The rabbit hole for keto gummies goes even deeper, however. Two odd scenarios have been laid out by numerous victims of the scams, which usually involve monthly subscription fees often reported as being around $200 or more, or around $2,400 per year. Some consumers said that they never ordered the products but kept receiving shipments that they had no way of returning, due to fake return addresses. On the flip side, other customers said that they received charges for the products on their credit card statements despite never having ordered them, and then never received any products in the mail.
Further, listings for keto gummies for weight loss on Amazon.com and Walmart.com often feature the words "Shark" and "Tank," although not consecutively as "Shark Tank." The two words are included in product listings on Amazon.com and Walmart.com so that any customers searching online for keto gummies with the words "Shark Tank" – after those same customers saw false claims that said the TV show's investors endorsed the products – would then fall victim to the scam and purchase the products based on the "Shark Tank" lie. Again, to be clear, no investors associated with "Shark Tank" ever endorsed gummies.
If any readers have been victimized by these scams, we recommend contacting your credit card company immediately, reporting fraud to the FTC and also searching the U.S. Better Business Bureau's (BBB) website to perform a search for the product name associated with the purchase on your account or the product that arrived at your doorstep, so that you can find the company or LLC connected with the scam.