Did Trump Write ‘Never Admit Defeat’ in ‘Art of the Deal’?

While President Trump may never admit defeat, he did not write that in "The Art of the Deal."

  • Published 10 November 2020

Claim

A passage from chapter 45 of U.S. President Donald Trump's book "The Art of the Deal" reads: "Never admit defeat. You win. If you don't win claim they cheated. They rigged it. They stole it."

Rating

Origin

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In November 2020, as U.S. President Donald Trump made false claims about voter fraud and signaled that he would wage a legal battle to contest the results of the presidential election, an image started to circulate on social media that supposedly showed an oddly prescient passage from his book “The Art of the Deal.”

This is not a genuine passage from “The Art of the Deal.”

The above-displayed passage supposedly comes from Chapter 45 of The Art of the Deal. This is suspicious for two reasons: First, Trump is the 45th president of the United States. It would certainly be a strange coincidence to find such a relevant passage published in the 45th chapter of this book. Second, and more important, “The Art of the Deal” does not have a 45th chapter.

A copy of The Art of the Deal available via Archive.org shows that this book, first published in 1987, only has 14 chapters:

We searched the text of this book via Google Books and Archive.org to see if this passage appeared in some place other than chapter 45, but we could not turn up any results.

The language used in this passage is also questionable. While this passage starts off somewhat plausibly, it quickly turns into something that was apparently written to mock Trump and his supporters. The closing line, for example, reads: “This is essential to keep your brand healthy and keep the millions of chumps and losers, your base.”

While the above-displayed passage is not a genuine quote from The Art of the Deal, the book does talk about Trump’s competitive nature. Here’s a passage from the book’s fifth chapter:

“I’m the first to admit that I am very competitive and that I’ll do nearly anything within legal bounds to win. Sometimes, part of making a deal is denigrating your competition.”