Is Tide Discontinuing Their PODS Product Because Consumers Eat Them?

A viral fake tweet caused some social media users to question whether the Tide Challenge spelled the end of the Tide PODS product.

  • Published 21 January 2018


The Tide Challenge has caused the company to discontinue the sale of their PODs laundry product.



The beginning of 2018 saw the amusing, alarming, and/or perplexing social media phenomenon of the “Tide Challenge,” which involved someone with a camera (usually a teenager) filming themselves biting into Tide’s brightly colored laundry detergent pods.

So widespread (and so potentially harmful) was the phenomenon that the brand took the step of posting a video advising consumers not to eat Tide PODs:

Eventually, social media users encountered another tweet ostensibly from Tide, this one informing consumers that the brand was discontinuing sales of their PODs product because “we can’t risk lives over having clean clothes”:

Some viewers who encountered this tweet wondered whether Tide had in fact announced an end to laundry pods due to the prevalence of the “Tide Challenge.” Tide made no such announcement, and the tweet displayed above is a fabrication, as can be determined in a number of ways:

o The tweet bears no time stamp at the bottom.

o No such tweet appears on the timeline of Tide’s official Twitter account.

o Tide knows that the name of their laundry product is properly rendered as “PODS” (all capital letters), not “Pods.”

The Huzlers fake news site capitalized on this faux tweet to push out a fabricated story under the headline “TIDE CONFIRMS TIDE PODS TO BE DISCONTINUED AFTER SEVERAL DEATH DUE TO ‘TIDE POD CHALLENGE,’ which falsely reported that:

A new wide range of Tide products will soon replace Tide Pods will me less tasty version that will be less desirable to eat said Tide Pod CEO David Taylor, Alo Tide Pods in Turkey, Vizir Tide Pods in Poland, or Ace Tide Pods in some Latin American countries will also be discontinued. The discontinuation will go into effect as of February 1st, 2018.
Since 1994
A Word to Our Loyal Readers

Support Snopes and make a difference for readers everywhere.

  • David Mikkelson
  • Doreen Marchionni
  • David Emery
  • Bond Huberman
  • Jordan Liles
  • Alex Kasprak
  • Dan Evon
  • Dan MacGuill
  • Bethania Palma
  • Liz Donaldson
  • Vinny Green
  • Ryan Miller
  • Chris Reilly
  • Chad Ort
  • Elyssa Young

Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.

We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.

Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.

Team Snopes