CLAIM

If you share a photo of yourself wearing Mickey Mouse ears, Disney Parks will donate $5 to the Make-A-Wish foundation. See Example( s )

EXAMPLES
Collected via e-mail, February 2016

There is something going around that for every photo with Mickey Ears, Disney will donate $5 to Make a Wish. Is this true? __________________________________________________________________________ Walt Disney will give $5.00 to Make a Wish Foundation for every picture posted with Mickey Mouse Ears. #ShareYourEars __________________________________________________________________________ A thing is going around Facebook saying that Disney will donate $5.00 to the Make-A-Wish Foundation for every self with Mouse ears posted on Facebook. True or False?

RATING

WHAT'S TRUE

From 29 January to 14 March 2016, Disney Parks will donate $5 to Make-A-Wish, up to $1 million, for every ear photo shared online.

WHAT'S FALSE

The donation drive is without an end date or funding limit.

ORIGIN

In February 2016, the hashtag #ShareYourEars began trending on Facebook and Twitter.  The posts claimed that for every photograph of a user wearing mouse ears, Disney Parks would donate $5 to the Make-A-Wish foundation.

It wasn’t difficult to verify basic portions of that claim, as both Disney Parks and the Make-A-Wish foundation promoted the drive on Facebook:

_5__Disney_Parks_Blog _5__Make-A-Wish_America

Like many such efforts, however, the #ShareYourEars donation drive had strict parameters. The promotion involved both a date cap (29 January 2016 through 14 March 2016) and a financial one. After $1 million in #ShareYourEars donations were collected, the drive would end. At $5 per “ears selfie,” that worked out to 200,000 participants eligible for participation.

It was true that #ShareYourEars photos were encouraged as social media submissions by Disney Parks in participation with the Make-A-Wish Foundation, but was constrained by both time and a limited number of participants, dictated by the million-dollar cap.

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