Fact Check

Did Martha Stewart and Snoop Dogg Promote Bic Lighters Together?

The pair's "odd couple" on-screen chemistry, and real-life friendship, has seen them collaborate on a series of projects in recent years.

Published Sep 22, 2021

LOS ANGELES, CA - MARCH 14:  TV personality Martha Stewart (L) and recording artist Snoop Dogg attend The Comedy Central Roast of Justin Bieber at Sony Pictures Studios on March 14, 2015 in Los Angeles, California. The Comedy Central Roast of Justin Bieber will air on March 30, 2015 at 10:00 p.m. ET/PT.  (Photo by Lester Cohen/WireImage) (Lester Cohen/WireImage)
Image Via Lester Cohen/WireImage
In 2021, Martha Stewart and Snoop Dogg jointly advertised Bic lighters.

In 2021, social media users enthusiastically shared photographs of what appeared to be a promotional campaign for Bic lighters, featuring lifestyle entrepreneur Martha Stewart and rapper and businessman Snoop Dogg. Packaging for the Bic EZ Reach lighter alluded to Stewart's homespun image, with the phrase "Perfect for candles," as well as Snoop's love of smoking cannabis, with the line "And more."

Similar photos appeared on Facebook. The screenshot below shows just a selection of posts from 2021, demonstrating their popularity on that platform:

Those pictures were authentic and not the result of digital editing. Stewart and Snoop, whose legal name is Calvin Broadus, did jointly advertise Bic EZ Reach lighters in 2021 — the latest in a series of collaborations between the two celebrities, who are reportedly close friends.

The artwork from the packaging was authentic and could be found on Bic's own website:

A commercial featuring Stewart and Snoop played off their "odd couple" dynamic and the rapper's love of weed, with Snoop asking Stewart to "pass me that ... bowl," to which Stewart replies, "Bowl of strawberries?"

In a 2019 interview on NBC's Today show, the pair explained that their friendship began in 2008, when Stewart invited Snoop to make mashed potatoes with her on her daytime show "Martha." They bonded at the 2015 Comedy Central roast of Justin Bieber, and in 2016 began co-hosting the VH1 show "Martha & Snoop's Potluck Party Challenge."

In September 2021, it was announced that "Snoop and Martha's Very Tasty Halloween," a Halloween-themed baking contest, will air on NBC's Peacock platform, on Oct. 14.

Speaking in 2019, Snoop described Stewart as being "like the big sister I never had," and declared, "I love her."


BIC EZ Reach Lighter. https://us.bic.com/en_us/bic-lighters/ez-reach.html. Accessed 23 Sept. 2021.
Martha & Snoop’s Potluck Party Challenge | Vh1. www.vh1.com, https://www.vh1.com/shows/martha-and-snoops-potluck-party-challenge. Accessed 23 Sept. 2021.
“Martha and Snoop a Have a New Halloween Show Coming to Peacock.” Martha Stewart, https://www.marthastewart.com/syndication/martha-stewart-snoop-dogg-halloween-show-peacock. Accessed 23 Sept. 2021.

Dan Mac Guill is a former writer for Snopes.

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