On 12 May 2016, George Zimmerman — who was acquitted of shooting and killing 17-year-old Trayvon Martin in 2012 — put the gun he used to kill the teenager up for sale on a gun auction web site. A few days after the gun was listed, the entertainment web site Freddy Mag published a fake news article reporting that musician Kendrick Lamar had purchased the gun, then destroyed it live on stage:
“It was just the socially conscious thing to do. Plus all press is good press and I wasn’t about to let him get anymore.” Said rapper Kendrick Lamar about purchasing the gun used to murder Trayvon Martin that George Zimmerman put up for sale.
This story is a piece of fiction from a “satire” web site. Freddy Mag labels itself as “number one in satirical urban culture news” at the bottom of their site. Additionally, the web site’s Facebook page states that its content is not real news:
Urban culture and viral entertainment news. Because real news is depressing as f************ck.
The gun sale is real, and riddled with controversy. The first gun-auction site quickly pulled Zimmerman’s listing. The second site had to temporarily take down the page after troll accounts crashed its servers.