Fact Check

Did Facebook Executive Jeff Rothschild Say 'We Need a Third World War'?

The former Facebook vice president supposedly advocates solving global problems by exterminating 90 percent of the human population.

Published May 18, 2018

Facebook vice president Jeff Rothschild said "In order to finalize the New World Order process we need a 3rd world war to exterminate 90% of the world's population."

Jeffrey J. Rothschild, an American businessman now in his mid-sixties, is a successful engineer, entrepreneur, and former Facebook vice president whose net worth, according to Forbes, exceeds $3 billion.

He is also, if online conspiracy theorists are to be believed, a thought leader in a CIA-backed New World Order plot to exterminate most of the world's population and enslave the survivors. In Internet memes making the rounds since 2013, Rothschild is quoted as saying a third world war will be required to accomplish these goals:

Jeff Rothschild: In order to finalize the New World Order process we need a 3rd world war to exterminate 90% of the world's population. This will resolve the problem of human overpopulation, as well as put an end to civil disobedience. We will then proceed to automize industry and create a globalized feudalist system in the name of saving our planet.

To unpack some of those buzzwords, in conspiracist circles "New World Order" refers to the end result of an intricate plan set in motion ages ago by the world's wealthiest and most powerful elites (also known as "the Illuminati") to replace the existing international framework of sovereign states with a totalitarian one-world government; every human being who is not a member of that elite will be enslaved under a "globalized feudalist system" in which which private ownership and individual freedom will have been eliminated; and "Rothschild" is a surname the former Facebook executive happens to share with a prominent Jewish family long supposed to be at the heart of conspiracies aimed at world domination.

Much as it may disappoint anti-Semitic conspiracy theorists, however, Forbes says that despite his great personal wealth Jeff Rothschild isn't related to the august banking family whose patriarch was Mayer Amschel Rothschild (1744-1812) of Frankfurt, Germany. Jeff Rothschild's father, William B. Rothschild, inherited a rubber import business from his father, Marcus Rothschild, whose name appears nowhere in the Mayer Rothschild family tree.

And although Jeff Rothschild did speak at a conference of Chinese and American entrepreneurs and investors in January 2013 (at which the above photo was taken), the event took place in Santa Clara, California (not China), and there is no record of him saying anything about a New World Order, a third world war, or a globalized feudal system. Nor have we been able to find such references in any other public statements uttered by Jeff Rothschild over the past two decades.

This utter lack of evidence hasn't stopped anyone from promulgating these falsehoods, however. We ran across a similar quote shared by someone using the Twitter handle "truther monkey" in 2014:

Though their precise points of origin are uncertain, we traced both quotes to a 3 August 2013 post on a now-defunct "underground anarchist" blog called Anarchadia. Crucially, the anonymous author of the post cited no sources authenticating the statements.

"Where is the evidence he actually said these things?" asked someone in the comments section of the page.

"Where is the evidence he didn't?" was the response — a low evidentiary bar indeed.

As is the case in so much conspiracist discourse, the very existence of the quotes, if real, would be self-contradictory anyway. By definition, the Illuminati conduct their business in absolute secrecy, yet we find them, time and time again (going all the way back to the fictitious 1903 Protocols of the Elders of Zion), allegedly revealing their entire subversive agenda in public.

If that's as secretive they can be, we have nothing to fear from our supposed Illuminati overlords.


Eaton, Kit.  "The Facebook IPO Players Club: Jeff Rothschild."   Fast Company.  3 February 2012.

Hahn, Jason Duaine.  "So, What Exactly Is the Illuminati Conspiracy?"   Complex.  20 February 2015.

Mac, Ryan.  "Meet New Billionaire Jeff Rothschild, the Engineer Who Saved Facebook from Crashing."   Forbes.  28 February 2014.

Rosenwald, Michael S.  "The Rothschilds, a Pamphlet by 'Satan' and Anti-Semitic Conspiracy Theories Tied to a Battle 200 Years Ago."   The Washington Post.  20 April 2018.

Sales, Ben.  "Nearly 200 Years of Anti-Semitic Conspiracies Continue to Cloud Rothschilds."   The Times of Israel.  22 March 2018.

Shasha, Han.  "Facebook VP Talks at Summit on Startup Strategy."   People's Daily Online.  14 January 2013.

Anarchadia.  "Jeff Rothschild Helps the U.S. Military Censor Civilians."   3 August 2013.

Forbes.com.  "Profile: Jeff Rothschild."   18 May 2018.

The New York Times.  "Obituary: Marcus Rothschild, a Rubber Broker, 75."   11 June 1962.

The Rothschild Archive.  "A to Z Listing of Rothschild Family Members."   Accessed 18 May 2018.

Shift Frequency.  "The Dark Agenda Behind Globalism and Open Borders."   28 October 2016.

United States Holocaust Museum.  "Protocols of the Elders of Zion."   Accessed 18 May 2018.

David Emery is a West Coast-based writer and editor with 25 years of experience fact-checking rumors, hoaxes, and contemporary legends.