Fact Check

Is Elon Musk Rebranding Twitter as 'X'?

At the time of writing, the bird logo was still referenced on Twitter’s Brand Toolkit page as its logo.

Published Jul 24, 2023

 (Yui Mok - PA Images/Contributor, Getty Images)
Image Via Yui Mok - PA Images/Contributor, Getty Images
In July 2023, Elon Musk announced that Twitter would be rebranding as X.

In July 2023, we began to receive emails from readers asking if it was true that social media platform Twitter was rebranding to "X."

We also found posts repeating the claim on social media platforms like Facebook, Reddit, and TikTok.

The claim is true. Twitter owner Elon Musk did rebrand Twitter to X. 

At the time of writing, Twitter had already begun replacing its famous bird logo with a stylized X. "And soon we shall bid adieu to the twitter brand and, gradually, all the birds," Musk tweeted on July 23, 2023. 

Reputable news organizations like the Associated Press (AP), The Verge, NBC News, and CNN all reported on the rebrand. AP reported that Musk had founded a startup in 1999 called X.com, which later became PayPal, and that he also calls his son with singer Grimes "X" for short.

At the time of writing, Twitter's bird logo was still displayed as its logo on the company's web page that discussed branding. "Our logo is our most recognizable asset," the page said. "That's why we're so protective of it." 

However, Twitter's sign-up page looked like this: 

twitter is rebranded to x (Twitter)

In an article about the replacement of Twitter's bird logo, The Verge wrote:

The bird theming runs deep, and it's not clear that X Corp. (as Twitter has legally been known for months now) will be able to replace it entirely.

We've previously written about changes to Twitter's platform, including a false claim that U.S. President Joe Biden's Twitter account had been designated as a business account.


About Twitter | Our Logo, Brand Guidelines, and Tweet Tools. https://about.twitter.com/en/who-we-are/brand-toolkit.html. Accessed 24 July 2023.

Chan, Kelvin. "Elon Musk Reveals New X Logo to Replace Twitter's Blue Bird." AP News, 24 July 2023, https://apnews.com/article/twitter-x-logo-blue-bird-musk-0689e9a5c3a217afc2fbefeaf0e6d8a8.

Da Silva, Chantal. "Twitter Rebrands to 'X' as Elon Musk Loses Iconic Bird Logo." NBC News, 24 July 2023, https://www.nbcnews.com/news/us-news/twitter-rebrands-x-elon-musk-loses-iconic-bird-logo-rcna95880.

LaMagdeleine, Izz Scott. "Was Biden's Twitter Account Designated for Business?" Snopes, 21 Apr. 2023, https://www.snopes.com/fact-check/bidens-twitter-account-designated-for-business/.

Valinsky, Jordan. "Elon Musk Rebrands Twitter as X | CNN Business." CNN, 24 July 2023, https://www.cnn.com/2023/07/24/tech/twitter-rebrands-x-elon-musk-hnk-intl/index.html.

Warren, Tom. "Twitter Is Now X as the Little Blue Bird Disappears." The Verge, 24 July 2023, https://www.theverge.com/2023/7/24/23804973/twitter-x-logo-brand-replacement.

Izz Scott LaMagdeleine is a fact-checker for Snopes.

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