A 7D hologram park in Japan features virtual animals that can be touched by visitors.
A video featuring crowds of people “interacting” with virtual animals was shared on Facebook in February 2017 along with a message claiming that the footage showed a “7D Hologram Park” in Japan, where visitors can touch, feel, and even smell these digital creations. The video features clips from a variety of locations:
The “animals” shown in this video were not part of a virtual zoo or a ‘7D’ hologram exhibit, but instead are part of an advertising campaign for National Geographic that was reappropriated and made into a viral video.
We built the animated content using Maya (film industry standard animation software), with the movements and mannerisms mimicking actual animal footage in the wild. The content and the sound was optimized for the shopping mall environments and our system then locks and matches the floor marker, allowing us to know exactly where the physical content sits in relation to people. This creates a “content channel” where all the action is.
Although the footage appears to show people interacting with these virtual animals, Appshaker’s setup does not use holograms. The animals were projected onto a screen, where they appeared to be in close proximity to the filmed audience. A “behind the scenes” video offers a closer look at the setup:
Another video we found further explains how this type of exhibit is made:
Most of the footage in the viral Facebook clip can be found on the Appshaker web site. The one exception appears to the the video’s final segment, which purportedly shows a “7D” hologram whale “splashing” children in a gymnasium. That clip was created by a different company, Magic Leap, and we debunked it here.
A Word to Our Loyal Readers
Support Snopes and make a difference for readers everywhere.
- David Mikkelson
- Doreen Marchionni
- David Emery
- Bond Huberman
- Jordan Liles
- Alex Kasprak
- Dan Evon
- Dan MacGuill
- Bethania Palma
- Liz Donaldson
- Vinny Green
- Ryan Miller
- Chris Reilly
- Chad Ort
- Elyssa Young
Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.
We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.
Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.