On 15 December 2016, the web site Breitbart published an article criticizing Walmart for selling clothing that promotes the Black Lives Matter movement:

Walmart is selling Black Lives Matter clothing and other items amid calls to designate the movement as a hate or terrorist effort. The retailer has banned sales of items bearing a Confederate flag, and an “All Lives Matter” bumper sticker saying it was “offensive.” Some of the Black Lives Matter clothing items also have the word “Bulletproof” on them.

walmart blm

The above-displayed product was for sale on Walmart.com in December 2016, along with several other Black Lives Matter shirts:

walmart blm shirts

However, these products were being sold through Walmart’s Marketplace, an online venue open to third-party sellers. In this case, the shirts are being sold by the clothing company Old Glory, as evidenced by the phrase “sold and shipped by Old Glory” displayed to the right of these items.

Old Glory’s portfolio is extremely diverse, selling products like Grateful Dead t-shirts, ugly Christmas sweaters, and My Little Pony hoodies. The company also sells “All Lives Matter” products, “Blue Lives Matter” products, and “Black Lives Also Matter” products:

lives matter

Product sold via third-parties on Walmart’s Marketplace have stirred controversy in the past. On 13 December 2016, the store removed a coffee mug displaying the phrase “Got Retard?”

While Breitbart correctly stated that the store had also pulled Confederate flags from its shelves (which was announced in June 2015), the store did not ban “All Lives Matter” bumper stickers. An “All Lives Matter” bumper sticker was briefly pulled from the store in October 2016, but the product is available as of this writing. The store also sells other “All Lives Matter” products — including some from Old Glory.