CLAIM

A video shows a "weather reporter" getting smacked in the face by a flying fish during a television segment.

MIXTURE

RATING

MIXTURE

WHAT'S TRUE

A video shows a woman getting hit in the face by a fish.

WHAT'S FALSE

The pictured woman was a weather reporter who was accidentally hit in the face by a fish during a television segment.

ORIGIN

In January 2016, a wildly popular six-second video that shows a “weather reporter” knocked aside by a fish became enormously popular not long after it was uploaded, with millions of views and shares:

The video’s caption reads: “When you’re trying to vlog and get hit by a fish.”

The woman in the video is Aimee Bannister, who isn’t actually a weather reporter: She’s part of the Welsh travel and adventure vlogging duo that goes by “Craig & Aimee,” with a site called “Kinging-It.”

It’s not clear whether people shared it because they believed it was real, or simply because watching someone get hit in the face with a fish is very funny. The incident was given further attention when it was reported with pun-filled gusto by British media. However, this elegant bit of slapstick is not real.

First of all, the video is only six seconds long, and Bannister has yet to release it in its entirety or comment on the matter in detail (other than to say that she’s fine).  Second, the fish is clearly already dead, rather than alive and wriggling. It also appears to have been gutted:

Third, the wave comes down at Aimee from behind her, while the fish seemingly flies out of nowhere (looking as though someone tossed it at her head) from a position in front of her.  So while a woman in Wales really did get hit in the face with a fish, it doesn’t appear that the incident was anything but staged.  One might call it a bit fishy.