Business Ingenuity Archives

Third Apple Co-Founder Sold Share Now Worth Billions for $800

Ron Wayne was the third co-founder of Apple Computer, but he soon sold his 10%...

Were Kotex Products First Manufactured as Bandages During WWI?

The company that designed a new and improved wartime essential was faced with a dilemma...

Have 3D Printed Rhino Horns Been Developed to Stop Poaching?

Several biotechnology firms have developed undetectably fake rhino horns as an anti-poaching measure, but wildlife...

Alka-Seltzer Marketing Did Alka-Seltzer dramatically increase their sales by instructing consumers to use two tablets instead of...

Dead Contractor Reports to Work Did the wife of a dead contractor bring him to work and assert the company...

Oil Driller Revenge How a fired oil rig worker gained revenge on his former bosses.

Salted Food Test Job applicant who salts his food before tasting it is rejected by business tycoon.

Bookkeeper in a Brothel A workingman's illiteracy contributes to his stunning success as a businessman.

Crafty Worker’s Boobytrap How a crafty workman made sure he was paid for his work.

Henry Ford Junkyard Parts Did Henry Ford scavenge through junk yards looking for car parts that hadn't failed?

Requiring an Egg Made Instant Cake Mixes Sell?

Did instant cake mixes sell poorly until one food company decided to require the addition...

The Handyman’s Invoice

The bill of a famed fix-it man detailed the difference between value of work and...