Business Ingenuity

Urban Legend: Drilled Wire
  • 15 July 2000
A competitor one-ups a company proud of their new ultra-thin wire by drilling a hole...
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Third Apple Co-Founder Sold Share Now Worth Billions for $800
  • 14 August 2016
Ron Wayne was the third co-founder of Apple Computer, but he soon sold his 10%...
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Have 3D Printed Rhino Horns Been Developed to Stop Poaching?
  • 11 July 2016
Several biotechnology firms have developed undetectably fake rhino horns as an anti-poaching measure, but wildlife...
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Requiring an Egg Made Instant Cake Mixes Sell?
  • 31 January 2008
Did instant cake mixes sell poorly until one food company decided to require the addition...
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Alka-Seltzer Marketing Did Alka-Seltzer dramatically increase their sales by instructing consumers to use two tablets instead of...
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Was a Town in Japan Renamed ‘Usa’ So Its Products Could Be Labeled ‘Made in USA’?
  • 26 September 2000
It is hard to imagine United States customs looking the other way on this one.
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Dead Contractor Reports to Work Did the wife of a dead contractor bring him to work and assert the company...
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Oil Driller Revenge How a fired oil rig worker gained revenge on his former bosses.
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Salted Food Test Job applicant who salts his food before tasting it is rejected by business tycoon.
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Bookkeeper in a Brothel A workingman's illiteracy contributes to his stunning success as a businessman.
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Crafty Worker’s Boobytrap How a crafty workman made sure he was paid for his work.
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Henry Ford Junkyard Parts Did Henry Ford scavenge through junk yards looking for car parts that hadn't failed?
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