Business Ingenuity Archives

Urban Legend: Drilled Wire

A competitor one-ups a company proud of their new ultra-thin wire by drilling a hole...

Third Apple Co-Founder Sold Share Now Worth Billions for $800

Ron Wayne was the third co-founder of Apple Computer, but he soon sold his 10%...

Have 3D Printed Rhino Horns Been Developed to Stop Poaching?

Several biotechnology firms have developed undetectably fake rhino horns as an anti-poaching measure, but wildlife...

Requiring an Egg Made Instant Cake Mixes Sell?

Did instant cake mixes sell poorly until one food company decided to require the addition...

Alka-Seltzer Marketing Did Alka-Seltzer dramatically increase their sales by instructing consumers to use two tablets instead of...

Was a Town in Japan Renamed ‘Usa’ So Its Products Could Be Labeled ‘Made in USA’?

It is hard to imagine United States customs looking the other way on this one.

Dead Contractor Reports to Work Did the wife of a dead contractor bring him to work and assert the company...

Oil Driller Revenge How a fired oil rig worker gained revenge on his former bosses.

Salted Food Test Job applicant who salts his food before tasting it is rejected by business tycoon.

Bookkeeper in a Brothel A workingman's illiteracy contributes to his stunning success as a businessman.

Crafty Worker’s Boobytrap How a crafty workman made sure he was paid for his work.

Henry Ford Junkyard Parts Did Henry Ford scavenge through junk yards looking for car parts that hadn't failed?