Supercharging Snopes for 2020

We have big plans for 2020. We need your help.

Project
United States

Snopes Staff
1 Project

Supercharging Snopes for 2020

We have big plans for 2020. We need your help.

Project
United States

Snopes Staff
1 Project

Our Snopes Account system is live!

This means all Founding Members have access to ad-free browsing by logging in to Snopes.com. More information on this can be found in an exclusive email sent to Founding Members or in our FAQs.

If you’re not a Founding Member, consider joining us and get access to an ad-free Snopes.com today.

Snopes has been squashing misinformation since 1994, and in the 25 years since then we have grown to become a household name in fact-checking and, for some, a verb (“Did you snopes that?”).

It turns out this tiny labor of love dedicated to debunking was years ahead of its time. Today, despite an abundance of facts at our fingertips, even discerning readers can get lost in the fog of falsehoods. As we enter the next election cycle — and a new decade — we need to supercharge Snopes to light the way for more readers: hire additional fact-checkers and developers, upgrade our website, and bolster our unique expertise to catch and crush rumors at scale.

And we need your help to do it.


The online world was a different place when I began what is now Snopes way back in 1994. Twenty-five years later, Snopes has set the standard for trusted fact-checking. And we’re still working hard to hone our processes and refine the expertise needed to fight the rising tide of misinformation.

But now, as the start of a new decade and another U.S. presidential election loom on the horizon, we need your help to enhance and expand what Snopes can do to meet the information challenges of the next 25 years… and beyond. Tell us what we should do first.

David Mikkelson
Founder and CEO

Your Role

Snopes is not a big crew — only 15 people work in our newsroom — but your support has propelled us to become one of the top sites on the web and the go-to source for everyday myth-busting. But newsrooms like ours around the world are struggling.

To effectively fight against those who manufacture misinformation, and to maintain our fierce independence, Snopes needs a broad base of sustaining support. In other words: To help us grow, we need readers like you to become members.



We’re up against Goliaths. We need your help to fight misinformation.


“You are my go-to source for fact-finding. I would be lost without you. I absolutely depend on your explanations and source links whenever I get questionable emails and Facebook posts. Thank you for all you do!”

Cathy O.
GoFundMe Supporter

“Snopes is a lifeline in the maelstrom of fake news.”

Patrick T.
GoFundMe Supporter

“I regularly use Snopes to check the facts on the many outlandish stories and alleged statements posted by hyper-partisans. Snopes provides a convenient source to quickly get to a detailed explanation of the truth…”

John R.
GoFundMe Supporter

Your Rewards

For those who would like a keepsake, we’re offering high-quality Snopes rewards including tees, stickers, and all sorts of cool swag.

Because we cover the cost of the rewards and all shipping and processing fees for your convenience, just about half your purchase price will go toward funding the Snopes’ mission directly. If you want your contribution to go furthest in supporting our mission, please make an unconditional contribution at the top of the page.

Most important, some rewards offer exclusive, deeply discounted Founding Memberships for those who wish to join our community of truth-seekers. Some benefits are available right away — our members newsletter will kick off immediately — while others, such as an ad-free Snopes and community spaces, are coming soon. This is the only time you can become a Founding Member, so act now.


Snopes Merchandise
Learn more about each item in the FAQ tab above.

Any Questions?

We’ve got you covered. Many of your questions are answered in the FAQ tab above.


What We’ll Make Together

Misinformation peddlers are like weeds — they’re constantly finding new ways and places to sprout and grow. But Snopes is developing tools and tactics that, with your support, can root them out.


A People-Powered Snopes

Readers rely on Snopes to debunk suspicious rumors, investigate propagandists and trolls, and bring dark corners of the internet to light. But with literally thousands of inquiries pouring into our inbox every week, we can’t keep up. We need your help to build tools and resources to identify and counter false claims on a massive scale.

We’re building tools like a browser extension, a web app, and redesigned submission forms so you can effortlessly flag questionable content when you see it.

Formidable Investigating Power

In 2019, Snopes identified hundreds of inauthentic Facebook accounts spreading questionable content to millions of followers; we investigated how Islamophobic hate spreads online; and we unmasked a clandestine network of 24 Facebook pages spreading hate and conspiracy theories. In the crucial 2020 election year, your support is needed to ensure Snopes can continue these efforts to unearth coordinated disinformation campaigns.

Snopes launched the Dive Team, an investigative unit dedicated to digging deeper into rough corners of the internet and rooting out bad actors.

“Snopes’ investigative work signals our commitment to public service journalism in the strongest way possible and, we hope, puts us in league with major news outlets around the world.”

Doreen Marchionni
Managing Editor

Recent Dives


Un-Meddling Our Elections

The lesson of the 2010s is that internet disinformation campaigns are now a depressingly common tactic of elections around the world — and already storm clouds are gathering on the horizon. It’s our mission to uncover bad actors, root out election meddling, and give voters the resources they need, like On The Issues, to make informed decisions at the ballot box.


A Better Snopes

The power of Snopes fact-checking depends on powerful tech. We are in the process of building brand new features such as sophisticated crowdsourcing and fact-checking tools and an expert-curated news feed, which will act as counterweights to algorithm-driven echo chambers. We’re also updating our search engine and amplifying our distribution capabilities.

And we are building much of this ourselves, instead of relying so heavily on third parties. The more we invest in ourselves, the more fiercely independent Snopes will remain.


Our Team

Who is Snopes? We’re a scrappy crew of news junkies who value the truth. Where is Snopes? That’s more interesting. We’re a fully remote newsroom spread across eight states — we have no headquarters, which helps keep overhead low. By supporting this project, you can help us hire more staff in more places.

Project Team

David Mikkelson
CEO/Publisher
Vinny Green
VP, Operations
Doreen Marchionni
Managing Editor
Ryan Miller
VP, Ads
Liz Donaldson
Editorial Assistant
Brandon Echter
Engagement Editor
David Emery
Story Editor
Dan Evon
Writer
Bond Huberman
Assignments Editor
Alex Kasprak
Senior Writer
Jordan Liles
Operations Editor
Dan MacGuill
Writer
Chad Ort
Lead Engineer
Bethania Palma
Writer
Chris Reilly
Ops/Dev
Updated7 January 2020
Published16 December 2019

Back To Top

Always check your faqs. We’ve answered some of your most common questions below.

Digital perks, like early access to the Snopes membership portal and ad-free browsing, will launch Spring 2020 Summer 2020. Some items like the member newsletter have already started.

Due to shipping logistics, physical items like T-shirts and enamel pins are expected to ship in March 2020.

Note: The one-year membership term will only begin after you receive an invite to our membership portal.

Contributions to Snopes are not tax-deductible; however, they absolutely further our mission to fight misinformation.

Not at all. All of the current content Snopes produces now — our fact checks, articles, newsletters, and more — will remain free. But members will have access to an ad-free Snopes as well as our online community spaces and members-only newsletters where a login is required.

We outline several projects we have the works in the Overview section, but in short: contributions to this project support Snopes’ newsroom and operations.

Help us decide what to do first by taking the 2020 Snopes Reader Priorities Survey.

Each pack contains a year-long membership and a digital community badge, which will appear on the upcoming Snopes digital community. Some include one or more of the following physical items. See each individual pack for details.


Founding Member Tee

Founding Member tees are black Bella+Canvas unisex jersey tees, available in sizes XS-XXL. Tees have short sleeves, a crew neck, and made of ring-spun cotton.

Founding Member Enamel Pin

Wear it with pride! These shiny enamel pins feature the Founding Member badge and are great for jackets, bags, hats, and anything else you can think of.

Did You Snopes That? Pens

Did You Snopes That? pens are soft touch, soft gel pens. Each pack that includes them has two total pens.

Die-Cut Stickers

Each sticker pack includes the Snopes logo, True and False fact check ratings, and the Founding Member badge. The stickers are high-quality vinyl.

Snopes Water Bottle

This 16.9 oz H2Go bottle is lined with copper vacuum insulation, keeping drinks cool and warm depending on what you need!

Snopes Journal

A soft-cover journal with 192 line-ruled pages, this 5.5×8.5 inch notebook is small and convenient enough to check claims on the go.

Did You Snopes That? Mug

This handsome, 12 oz stoneware mug is a black matte with the Did You Snopes That logo–perfect for the tea you sip when you send someone a link to a Snopes fact check.

Did You Snopes That? Tote

This 15×20 inch oversized tote is made of 100% cotton twill and ideal for grocery shopping, investigating some misinformation on the go, or other adventures.

Snopes Power Bank

Keep your devices ready! This rubberized power bank can fit in your pocket and has 5,000 mAh of charge.

Good question! You’ll be among the first people to receive exclusive member perks, like an ad-free Snopes, a member newsletter, and early access to our community spaces beginning in Spring 2020 Summer 2020. You’ll also get a one-time-only Founding Member digital community badge to display on your profile in our community spaces to show how on top of it you are.

Best of all, Founding Memberships are deeply discounted and memberships will be more expensive after the project ends.

Yes! But future memberships will be more expensive and charged monthly — we’re offering Founding Memberships (including that cool digital badge) at a steep discount for the duration of this project only.

Of course! Get that Snopes swag, you beautiful nerd. Just add them to your cart.

Keep in mind, however, that membership accounts will be associated with the billing address and email provided at checkout. If you are buying any additional memberships for someone else, you may want to complete separate transactions.

No. While you can get as many swag packs as you’d like, we can only offer one membership per person. Memberships are tied to the email address used at checkout. 

The “Supercharging Snopes for 2020” project will support our fact-checking and journalism efforts. If you want to support our legal efforts as well, consider contributing to our GoFundMe campaign.

People who contribute to our GoFundMe will be eligible for some special membership perks in 2020 including a special community badge for serving as a “Snopes Defender.” To be eligible for any rewards listed on this project, you must contribute to this project.

Have another question? Ask Us.

It’s Happening
Update #3

Team Snopes
7 April 2020

Hey there, Founding Members! We have some great news for you all.

We’re pleased to announce that, as of this writing, 98% of swag boxes have shipped. We are working on sending confirmations, but if you haven’t received your confirmation yet, please email us. If you’ve already received your order, show it off — send us a message or tweet us pictures of you with your new Snopes gear.

Many of you have been asking when you’ll be able to access ad-free browsing and other online member benefits. We hear you! Our engineering team anticipates providing these key features to all members by the end of May. Thanks to your financial support, we’ve hired developers to help our in-house team get it ready.

On that note: Because of all of you, Snopes has been able to expand our already dedicated team. In addition to the aforementioned developers, we’ve hired a new reporter and operations assistant. We’re also looking for an eagle-eyed story editor — if you or anyone you know might be a good fit, please share the job listing posted here.

We have so many new projects cooking thanks to all your help and we cannot wait to tell you more. Stay tuned.

Truthfully yours,
Team Snopes

Big News about Your Rewards
Update #2

Team Snopes
30 January 2020

We’ve made some amazing progress together. After a little less than two months, our members have contributed more than $205,000 to help supercharge Snopes. Thank you so much for your very generous support.

Now, some updates from our staff, who are hard at work fulfilling all of the commitments we made throughout the campaign:

First, we’ve been busy coordinating with our partner SwagUp and can now say that we’re expecting to ship the physical merchandise in March 2020.

Second, many of you have asked about the ad-free browsing on Snopes. Without getting too deep into the technical details, we’re wiring together the login system to ensure only those eligible for ad-free gain access.

Lastly, you may have noticed a few packs no longer available. That’s because we’re no longer selling these items while we fulfill the initial orders. If we resume selling the larger reward options or begin offering the individual items in the Snopes store, we will update you here.

Keep an eye on this project for future updates. In the meantime, we hope everyone is enjoying the Snopes Digest, a members-only newsletter created just for you. (Haven’t gotten it yet? Make sure to add digest@snopes.com to your whitelist. Here’s how to do it.)

Any questions about the Founding Members project? Shoot us a message.

Truthfully yours,
Team Snopes

We’re Off to an Incredible Start
Update #2

Team Snopes
7 January 2020

We are pleased to report that the “Supercharging Snopes for 2020” project is a resounding success. We are humbled by the response from readers across the globe.

Since launching on December 16th…

  • Over 3,700 people have contributed to this project, with over 2,000 opting to become members!
  • We received over 2,000 kind and uplifting notes.
  • Snopes members represent all 50 states in the U.S., as well as Washington D.C, Guam, Armed Forces Europe and Pacific, and 39 additional countries.
  • The most popular physical reward item? The Founding Member Pin Pack.
  • Collectively, we’ve raised over $150,000 and counting!

We sent the first edition of the members-only Snopes Digest this morning. Everyone who contributed at the member level should check their inbox, and possibly spam folder, and add digest@snopes.com to their white list. (Here’s how to do that.)

By early spring, you should receive your new accounts to access special features on Snopes.com, including your digital community badge and ad-free browsing.

Truthfully yours,
Team Snopes

P.S. If you elected to give a direct contribution, but wished to receive access to the members-only digital rewards, please contact us here.

Project launched on 16 December 2019.

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