News

A Hot Dog-Flavored Popsicle?

Or, if you pass on that, there's a "bologna-inspired face mask" to consider.

Published Aug 26, 2022

bologna face mask cold dog hot dog popsicle (Kraft Heinz Company)
bologna face mask cold dog hot dog popsicle (Image Via Kraft Heinz Company)

At the heel-end of summer in 2022, food producer Oscar Mayer debuted a “Cold Dog,” a frozen popsicle flavored like, well, a hot dog.

The company teamed up with frozen dessert company Popbar to create the $2 dog, which is available in select locations in Long Beach, New York, Atlanta and New Orleans. The concoction stemmed from a marketing campaign by Oscar Mayer, titled “Stupid or Genius”, and the company described the product as “both refreshing and smokey” with “umami notes of Oscar Mayer’s iconic wiener — all topped with a signature swirl of ‘mustard.’”

While Snopes was combing Oscar Mayer's marketing materials to determine whether the “Cold Dog” was an authentic food item (it is), our fact-checkers came across an even more bizarre product: the "bologna-inspired face mask." That’s right; in January, Oscar Mayer launched what it described as a first-of-its-kind product that “rejuvenates your skin while recapturing that childhood joy.” To be fair, the face masks were inspired by bologna, not actually made of it.

bologna face mask cold dog hot dog popsicle
Kraft Heinz Company

“Oscar Mayer has a legacy bringing levity to things that have gotten too serious, and beauty is a ripe territory to playfully subvert,” said Lindsey Ressler, senior marketing analyst at Oscar Mayer, in a news release at the time. “Inspired by those who used to playfully make masks out of their bologna as kids, this product was born as a modern-day way to spark smiles for fans of Oscar Mayer and beauty enthusiasts alike. This is the latest in our brand movement to create work that feels more like pop-art and less like traditional commercial advertising — inspired by the old, modernized for today.”

The masks were a collaboration between the hot dog company and Seoul Mamas, a Korean beauty company, and available for $5 on Amazon while supplies lasted (as of this writing, the product was "unavailable" on the retailer's website).

Genius or stupid? We’ll let you decide.


Sources

The Oscar Mayer® Brand Launches First-Ever Bologna-Inspired Face Mask; Pays Homage to Childhood Traditions. https://news.kraftheinzcompany.com/press-releases-details/2022/The-Oscar-Mayer-Brand-Launches-First-Ever-Bologna-Inspired-Face-Mask-Pays-Homage-to-Childhood-Traditions/default.aspx. Accessed 26 Aug. 2022.

The Oscar Mayer® Brand Unveils the Cold Dog, A First-of-Its-Kind Hot Dog-Flavored Frozen Pop. https://news.kraftheinzcompany.com/press-releases-details/2022/The-Oscar-Mayer-Brand-Unveils-the-Cold-Dog-A-First-of-Its-Kind-Hot-Dog-Flavored-Frozen-Pop/default.aspx. Accessed 26 Aug. 2022.

Madison Dapcevich is a former writer for Snopes.

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