The ad in question read: "[Photos] After Years With The Fox News Channel, This Is Juan Williams’ Annual Salary."
The ad appeared on the Outbrain advertising network. Outbrain ads are displayed across a massive number of pages including many local news websites.
The ad led to a 121-page slideshow article. The story was riddled with grammatical errors and strange wording.
On the first page, it mentioned that former NBC personality Matt Lauer "parted ways" with the network, but it did not mention why. Lauer was fired in 2017 for what NBC called "inappropriate sexual behavior."
However, none of the information in the article was sourced in any way. It did not appear to be the least bit reliable.
After clicking "next page" 118 times, Williams finally appeared on page 119.
JUAN WILLIAMS – $2 MILLION
Celebrated journalist Juan Williams has been in the game for as long as we can remember, and his mastery of delivering news has made him a household name.
Surprisingly, his career did not begin on the screens. William started as a reporter for the ‘Washington Post,’ before making the switch to radio and eventually television. He is one complete journalist, and it’s no wonder his paycheck is hefty. After all, such skills don’t come easy, and currently, Williams reportedly earns a little over two million dollars. His wages will only rise in the coming days, just like his popularity!
While the story claimed that Williams' salary was $2 million, this appeared to be outdated and perhaps incorrect information. Further, there was no source offered for the figure.
11 Years Ago
In 2010, The Los Angeles Times reported that Williams was offered a three-year contract at Fox "in a deal that amounts to nearly $2 million."
The slideshow article and other websites that claim to publish the net worth of celebrities published this seemingly outdated figure from 11 years ago.
We were unable to find any data on Williams' current salary at Fox News more recent than 2010.
Google's Unreliable Answer Boxes
The salaries and net worths of celebrities are often kept out of the public eye, with some exceptions. Google searches for a celebrity name might show a net worth figure at the top of the search results in a large font size. Moz.com referred to the search result area as "Google answer boxes" or "featured snippet."
However, this area at the top of search results does not mean that Google confirmed the figure. It simply means that Google pulled data from a website that likely estimated the number. Such websites usually do not cite any sources.