What We Learned Investigating a Network of Islamophobic Facebook Pages

Snopes traced at least 24 Facebook pages spreading anti-muslim vitriol and conspiracy theory back to one evangelical activist. Here's why that matters.

Published May 16, 2019

A Snopes investigation on 15 May 2019 looked deeply into a small group of radical evangelical Christians that re-purposed Facebook pages and PACs to build a coordinated, pro-Trump network that spreads hate and conspiracy theories — below is a re-cap of key points. The content includes the assertion that the survivors of the Parkland school massacre are on a “leftist-Islamic payroll” and that Islamic refugee resettlement is “cultural destruction and subjugation.”

The names of these Facebook pages imply diverse support from Americans, with titles like “Blacks for Trump” and “Jews and Christians for America.” But found that each of these pages can be tied to a radical evangelical activist named Kelly Monroe Kullberg, who is neither black nor Jewish. We found at least 24 pages in the Kullberg network, which could be in violation of Facebook’s ban on “coordinated inauthentic behavior.”

Snopes also found that at least one prominent GOP donor, William Millis, funded and/or exploited the efforts of the Kullberg network. Millis was a fundraiser and campaign board member for current HUD Secretary Ben Carson’s 2016 presidential campaign.

Why does this matter? This network, and others that employ similar tactics, can affect online discourse in several ways:
  • The network serves to influence public opinion by presenting the views of a small group of activists as representative of a much broader swath of the American populace.
  • Their strategy amplifies and offers a veil of legitimacy to hatred and conspiracy theories.
  • In spite of these strategies awash in misinformation, the pages within the network have attracted the financial backing of well-heeled political donors who exploit these pages and groups to disguise the origin of political Facebook ads.
  • Facebook has not publicly commented on whether the Kullberg network violates their terms of service, but two posts we showed them (and no one else) were deleted after we reached out to the company for comment.
What do experts say?
  • “Evangelical organizations are the primary funders of anti-Muslim animus.” Abbas Barzegar, the director of the Department of Research and Advocacy at the Council on American-Islamic Relations.
  • “I think if you came to Facebook and said, ‘Hey, the Russians are doing this,’ they would have taken the pages down.” - Joshua Tucker, a professor of politics and data science at NYU and an expert at online disinformation.
The bottom line?

Social media platforms like Facebook have allowed hateful Islamophobic, conspiratorial rhetoric to be amplified and boosted inauthentically on their platforms, and these platforms continue to benefit from the revenue and reach of political operatives who exploit the networks.

Alex Kasprak is an investigative journalist and science writer reporting on scientific misinformation, online fraud, and financial crime.