NEWS:   Frito-Lay has announced the release of Doritos Rainbows to support LGBT youth through the It Gets Better project.

On 17 September 2015, Frito-Lay’s Doritos brand social media pages announced a new product called Doritos Rainbows, a product that represents a fundraising initiative partnership with the LGBT youth advocacy group It Gets Better Project:

According to a page linked by the brand on social media, Doritos Rainbows are available exclusively online:

We are honored to partner with the It Gets Better Project® to create our boldest chip yet. Each bag brings rainbow-colored chips inside and an inspiring quote on the outside.

To get a bag, make a donation and share your support to inspire others. Only available online.

On Facebook, the brand also shared a video about the new product:

Limited Edition Doritos Rainbows are here. To get a bag, donate ten dollars or more and show your support. All proceeds…

Posted by Doritos on Thursday, September 17, 2015


Doritos Rainbows carry a higher price tag than their widely-available Nacho Cheese and Cool Ranch counterparts, with a $10 minimum donation required to obtain a bag. In response to a user’s question about what share of the proceeds would go to the It Gets Better Project, Doritos stated:

All of it! It Gets Better will get 100% of the donation.

As expected, Doritos’ rainbow partnership with an LGBT youth advocacy group polarized consumers. Many pledged to purchase the limited-run chips, while others left social media comments claiming they would no longer buy Doritos at all.
Since 1994
A Word to Our Loyal Readers

Support Snopes and make a difference for readers everywhere.

  • David Mikkelson
  • Doreen Marchionni
  • David Emery
  • Bond Huberman
  • Jordan Liles
  • Alex Kasprak
  • Dan Evon
  • Dan MacGuill
  • Bethania Palma
  • Liz Donaldson
  • Vinny Green
  • Ryan Miller
  • Chris Reilly
  • Chad Ort
  • Elyssa Young

Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.

We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.

Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.

Team Snopes