NEWS: Surge soda has returned to some store shelves, a year after Coke brought back the 1990s drink through online sales.
There is still a loyal base of hard-core fans for the citrus-flavored soda with a kick.
When Coke brought Surge back via Amazon in 2014, fans bought out the available supply on the first day, despite a price of $14 for a 12-pack of 16-oz cans.
A Surge Web site currently shows it for sale in the Midwest, South, and upper Great Plains states, as well as some eastern states. It also tracks availability through a map of independent resellers nationwide, though most of them are collectors’ stores rather than grocers.
Surge had its heyday in the 1990’s, but Coke discontinued it at the start of this century.
Fans of the soda started The Surge Movement, seeking to convince Coke to bring it back; and the Surge Facebook page has attracted more than 200,000 “likes.” In 2013, the group raised $4,000 to a buy a billboard near Coca-Cola’s Atlanta headquarters that read: “Dear Coke, we couldn’t buy Surge, so we bought this billboard instead.”