In January 2015, NBC added a new platform devoted to stories about the black experience to NBC News Digital called
When I see things like news about #NBCBLK on #MLKDay I feel like I'm in the Twilight Zone. Like is this real?!?!
— Æ 25 Æ (@fenix_rising_) January 19, 2015
What the hell is #NBCBLK? Is this a real NBC page? Im leaving the internet #iCant.
— Asha Bee (@ItsMeAshaBee) January 20, 2015
According to the NBC BLK Facebook page, the network is hoping to create a "conversation around black identity and culture" with its new platform:
NBCBLK is an inclusive space for stories about politics, culture and social issues. Our aim is to inspire greater conversation around black identity and culture in America today. We will be sharing positive stories about what is happening in black communities, and reporting on challenging issues that these communities face.
Amber Payne, who was an Associate Producer with NBC Nightly News from
NBCBLK tells stories by, for, and about the black community. Elevating America's conversation about black identity, politics, and culture today. Our stories engage, inspire, and inform communities of color. Amber spent 10 years at NBC Nightly News with Brian Williams where she wrote, shot, and edited breaking news and feature stories.
Amber Payne is the Managing Editor of NBCBLK, a section within NBCNEWS.COM, that will launch early 2015.
While some articles are created specifically for the NBC BLK platform (recently published articles include "Hitmaker
It should also be noted that this isn't the first subsection of NBC devoted to a specific group of people. NBC News Digital currently includes NBC Latino and The Grio, another portal for African-American news.
Last updated: 21 January 2015
