NBC Launches NBC BLK to Cover Stories About Black Culture

News: NBC has launched a new platform called NBC BLK to cover stories about black culture.

Published Jan 21, 2015

In January 2015, NBC added a new platform devoted to stories about the black experience to NBC News Digital called NBC BLK. Due to the seemingly narrow focus of the platform, many people took to social media sites to question the authenticity of the web page announcing it, while others accused NBC of creating a "blacks only" web site:

According to the NBC BLK Facebook page, the network is hoping to create a "conversation around black identity and culture" with its new platform:

NBCBLK is an inclusive space for stories about politics, culture and social issues. Our aim is to inspire greater conversation around black identity and culture in America today. We will be sharing positive stories about what is happening in black communities, and reporting on challenging issues that these communities face.

Amber Payne, who was an Associate Producer with NBC Nightly News from 2007-2009 and a producer for NBC Universal from 2009-2014, has been named the managing editor of NBC BLK:

Amber Payne is the Managing Editor of NBCBLK, a section within NBCNEWS.COM, that will launch early 2015.

NBCBLK tells stories by, for, and about the black community. Elevating America's conversation about black identity, politics, and culture today. Our stories engage, inspire, and inform communities of color.

Amber spent 10 years at NBC Nightly News with Brian Williams where she wrote, shot, and edited breaking news and feature stories.

While some articles are created specifically for the NBC BLK platform (recently published articles include "Hitmaker Lee Daniels Is Building an 'Empire,'" and "Slam Poets Put Words to The Movement") the new section of NBC News Digital also pulls articles from NBC Nightly News, MSNBC, NBC Sports, NECN, and NBC affiliates.

It should also be noted that this isn't the first subsection of NBC devoted to a specific group of people. NBC News Digital currently includes NBC Latino and The Grio, another portal for African-American news.

Last updated:   21 January 2015

David Mikkelson founded the site now known as back in 1994.

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