
On
Instead, we're offering a once-in-a-lifetime opportunity to buy some new bullshit: www.CardsAgainstHumanity.com
To help you experience the ultimate savings on Cards Against Humanity this Black Friday, we've removed the game from our store, making it impossible to purchase.
Those who clicked through to the site were offered the chance to buy "literal feces, from an actual bull." The limited edition item was called "Bullshit by Cards Against Humanity" and priced at $6 as part of a larger

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If you buy the poop expecting it to be something else that's not poop, you're actually buying a valuable life lesson for $6.
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We also had the idea of issuing people a one penny off coupon, but that felt weird because it was still a deal. That's sort of still doing Black Friday.
We all really hate Black Friday, it's just kind of a horrible day. It comes after this day where you're supposed to be thankful for what you have, and then it's just this whole huge media spectacle of people fighting each other to save $50 on a TV.
While the promotion looked to entail a relatively straightforward promise, participating consumers were not sure what they would receive in the mail after clicking the "consume" button and purchasing the limited edition item. On
When all was said and done, Cards Against Humanity sold 30,000 units of "Bullshit by Cards Against Humanity" but only made
Thanks for the post! We actually only made $6,000 and donated it all to @heifer.
The stunt was not the brand's first atypical Black Friday promotion: In 2013, the company priced the game $5 higher than its standard retail cost of $25. Sales of the game on that day spiked despite the price increase.
Last updated: 18 November 2014