General Mills Is Bringing Back French Toast Crunch

General Mills is bringing French Toast Crunch back to the U.S.

On 5 December 2014, General Mills announced it was bringing the cereal French Toast Crunch back to stores in the United States:


French Toast Crunch originally debuted on grocery store shelves in late 1995 and was discontinued in 2006. Today, the cereal is back in its original shape from the 1990s.

Devotees know that the cereal remained in production in Canada, but only a lucky few would score a box of the coveted Canadian French Toast Crunch and the shipping fees were often steep.

But no more! You can find French Toast Crunch at select supermarkets and retailers beginning now, with nationwide distribution by the end of January 2015.




The cereal maker also disclosed its decision to bring French Toast Crunch back to the United States was largely influenced by fan posts on Twitter, like the following:


Waylon Good, the marketing manager for General Mills, said:


“We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back. We value our fans and are so excited to be able to bring it back for them.”


General Mills reported the new French Toast Crunch would be back in its original shape from the 1990s. Let’s hope it also decides to capitalize on some childhood nostalgia in its marketing campaign.



Last updated:   8 December 2014