On 27 October 2014, a popular blog published a post concerning retailer Walmart's unusual marketing for a subset of plus-sized costumes. Instead of the standard "plus-size" or "extended sizes" category, Walmart.com placed their inventory under the header "fat girl costumes."
On the morning of 27 October 2014, Walmart's fat girl costumes page remained live. While the individual costumes bore monikers like "Lava Diva Saloon Girl Women's Plus Size Adult Halloween Costume" and "Southern Belle Adult Plus Halloween Costume," the overall header and URL both described "fat girl costumes."
Jezebel observed that some standard size costumes were also unusually labeled, pointing to what may have been the work of a third-party seller. The description for a "ghost Marie Antoinette" costume (peppered with improper formatting) read:
Walmart did not immediately address complaints about its "fat girl costumes" page. By noon EDT on 27 October 2014, the URL in question had been redirected to the retailer's "Women's Plus Size Halloween Costumes" page.
Last updated: 27 October 2014