F-bombs for Feminism Features Tiny Princesses Swearing

T-shirt company FCKH8 video 'f-bombs for feminism' features little girls using four-letter words.

On 21 October 2014, t-shirt company FCKH8 released a controversial promotional video titled “Potty-Mouthed Princesses Drop F-Bombs for Feminism.” As the title indicated, the clip featured little girls aged between 6 and 13 clad in tiaras and swearing like sailors.

Needless to say, the video isn’t safe for work and the language is certainly explicit:

In the clip, the girls made statements about beauty standards, the gender pay gap, and the prevalence of rape:



Women make 23 percent less than men for the exact same f*cking work. I shouldn’t need a penis to get paid.

Stop focusing on the way I f*cking look and give me a book. My aspirations in life shouldn’t be worrying about the shape of my ass.

One out of five women will be sexually assaulted or raped by a man. Stop telling girls how to dress and start teaching boys not to f*cking rape.


On FCKH8’s Facebook page, the princess video was shared tens of thousands of times within hours. Not surprisingly, users were divided about the promotional footage:

The Facebook post included a press release from FCKH8 (a for-profit company) in which producer Mike Kon explained:



Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but the real shock is that women are still paid less than men for the same work in 2014, not the use of the F-word. The big statistic that 1 out of 5 women are sexually assaulted or raped is something society seems to find less offensive than a little four letter word and we love how these girls draw attention to that imbalance. Instead of washing these girls’ mouths out with soap, maybe society needs to clean up its act.

FCKH8 priced shirts promoted in the video at $15 each, with $5 of each shirt’s proceeds pledged to feminist causes.

Last updated:   21 October 2014