Apple Stores Beset by iPhone-Bending Patrons?

Are Apple Store visitors bending iPhone 6 units and posting videos to YouTube?

Claim:   Apple Store visitors are bending iPhone 6 devices deliberately in response to web rumors of excessive “bendiness.”


UNDETERMINED

Example:   [Collected via Twitter, September 2014]





 

Origins:   Soon after Apple’s iPhone 6 was released in September 2014, reports began to circulate claiming that the devices were bending in users’ pockets absent excessive wear, tear, or pressure. On 23 September, a video purporting to demonstrate the ease with which iPhone 6s could bend was posted to YouTube and shared widely across social media sites.

Early on 29 September, a post was submitted to Reddit titled “Kids bending iPhones in the Apple store” featuring a video in which two teenage boys filmed themselves visiting an Apple Store and bending several iPhone 6 units. The clip was taken down the same day, but several mirrors remained readily accessible.

In the clip, one of the two boys explained:


We were in the Apple store bending and breaking their iPhone, which is like criminal damage, I guess. I don’t even care to be honest, because it’s Apple’s fault … they are false advertising, saying it’s the best iPhone but clearly it’s not if it can bend in your hands or your pocket. It’s just ridiculous.”

 

The teens’ Apple Store exploits are not the only claims of deliberate sabotage of iPhone 6 displays. Business Insider published two separate accounts by individuals who claim to have deliberately bent or attempted to bend iPhone 6 units in Apple Stores, here and here. The individual who wrote the second article also claimed success in deliberately bending an iPhone 6 Apple Store display unit:


After watching some of the videos online I knew what the supposed weak spot was. (From watching others, they were just guessing.) Taking my thumbs, I pressed and pushed in toward my hands that were firmly around the rest of the phone covering the entirety of the screen on the other side. It bent.

… “Hey, you bent the phone!” a girl next to me said. Her friend soon joined her to look. “I tried and couldn’t,” she said. Her friend echoed her statement. Soon I was surrounded by a group of 10 people.

“How did you do that?” asked someone else. “I used my hands,” I said. “I think it’s kinda cool they make it so it bends,” another said.

At this point I thought it best to leave the store. Did I feel bad about bending it a bit? Not really … others were trying, and I walked past a person attempting the same thing on the way to the exit. If they made me buy the phone, there would have been worse tragedies. I would have received a Plus with no wait with a screen still appearing crystal clear and functioning perfectly.


 

It is not clear whether Apple Store iPhone 6 displays are being vandalized regularly or if the articles and video stem from a few isolated incidents. Whether or not iPhones are being deliberately broken in Apple Stores, the circumstances under which those devices are damaged differs entirely from the normal pocketing and carrying of the phones, which is what prompted the original rumors. Consumer Reports investigated the overall “bendiness” of iPhone 6 and found the devices to be no more or less bendable than comparable products.

Last updated:   29 September 2014