Claim: Medline is donating money to breast cancer-related charities in conjunction with a “Pink Glove” promotion.
|TRUE: Medline donates a portion of sales of its Generation Pink gloves to the National Breast Cancer Foundation.|
|FALSE: Medline will be making a large contribution to a hospital when a “Pink Glove Dance” video is viewed one million times.|
Example: [Collected via e-mail, November 2009]
Our daughter-in-law, Emily (MacInnes) Somers, created, directed and choreographed this in Portland last week for her Medline glove division as a fundraiser for breast cancer awareness. This was all her idea to help promote their new pink gloves. I don’t know how she got so many employees, doctors and patients to participate, but it started to really catch on and they all had a lot of fun doing it.
When the video gets 1 million hits, Medline will be making a huge contribution to the hospital, as well as offering free mammograms for the community. Please check it out. It’s an easy and great way to donate to a wonderful cause, and who hasn’t been touched by breast cancer?
Origins: Many viewers have been delighted by the above-displayed Pink Glove Dance for
Breast Cancer Awareness video, put together by the staff of Providence
It is true that Medline has been engaged in a promotion involving its Generation Pink vinyl gloves in order to promote breast cancer awareness, with the company donating a portion of its sales of that product to National Breast Cancer Foundation (NCBF). However, as a representative with Medline’s Corporate Marketing department told us, the company is not engaged in any charitable campaign based upon the number of times the “Pink Glove Dance” video is viewed:
Medline has donated almost a half million dollars to the National Breast Cancer Foundation (NBCF) to provide education and free mammograms to those in need and continues to make contributions every year. We plan on making a contribution of $100,000 this March to NBCF. We also are donating a portion of the sales from the pink gloves to the National Breast Cancer Foundation. We were involved with the video to create awareness for breast cancer in a fun and creative way. At this time, we do not have any plans to make a contribution based on the number of hits to the video.
Last updated: 25 November 2009