William Macy aka FRANK GALLAGHER died last night‼️ :/ day ruined— Jamie sullivan (@jamiesullivan10) March 12, 2017
Collected via Twitter, March 2017
A very real-looking preview article announcing his death circulated on Facebook and Twitter, with a headline claiming “William H. Macy (66) has died from a heart attack last night[.]”:
But after several seconds (long enough to trick users into sharing the prank themselves), the page shifted to display a “you got owned” message:
Prank news sites are slightly different from their fake news counterparts, allowing users to generate headlines that look authentic in order to trick their friends on social media. But generalized hoaxes such as the Macy death “prank” tend to quickly outstrip a single user’s friends and spread widely on social media platforms.
William H. Macy isn’t the first celebrity subject of a death hoax created via the site in question, EarlyView.net. In February 2017, the outfit promulgated a similar hoax about Walking Dead star Andrew Lincoln.