Fact Check

The Beatles' Butcher Cover

Did the Beatles plan the 'butcher cover' album as a protest against Capitol Records?

Published May 14, 1997

View of a Beatles "Butcher Cover" set of 4-color separations from the stereo version of the album, 1966, estimated between 10,000 and 15.000 USD at Bonhams and Butterfields' office in Hollywood, California, 07 December 2007. The piece will be on auction 09 December 2007. AFP PHOTO GABRIEL BOUYS (Photo credit should read GABRIEL BOUYS/AFP/Getty Images) (GABRIEL BOUYS/AFP/Getty Images)
Image Via GABRIEL BOUYS/AFP/Getty Images
Claim:
The Beatles planned the infamous butcher cover as a protest against Capitol Records' "butchering" of their album releases in America.

When advance promotional copies of the Beatles' Yesterday and Today album were issued to American radio stations and record retailers in June 1966, many recipients were shocked by what they saw: a cover photograph featuring the Beatles, dressed in butcher's smocks, sitting amidst chunks of meat and cigarette-burned doll parts. Capitol Records quickly recalled all copies of the album before they reached the sales racks and pasted a more innocuous picture of the Beatles sitting around a steamer trunk over the original cover.

Years later, the claim arose that the "butcher cover" (as it became known among those who peeled off the substituted cover to reveal the grotesque original photograph) had been intended as a protest by the Beatles over Capitol Records' "butchering" of their albums (i.e., releasing them in different configurations and with fewer songs) in the North American market. As it turned out, the disturbing "butcher" photograph not only hadn't been intended for an album cover, it wasn't even the Beatles' idea. The picture was the brainchild of photographer Robert Whitaker; taken as part of a series of photographs, it was used, unfinished and out of context, for the Yesterday and Today cover.

The picture used for the "butcher cover" was taken at the suggestion of the Beatles' photographer and was not intended for use on an album cover. Since no convincing explanation was offered by either Capitol Records or the Beatles about why the photograph had been used in the first place, a fanciful reason was later concocted by the public: if Capitol Records had replaced the original cover (as evidenced by their pasting over it), then Capitol Records must have been the ones offended by it.

Why were they offended by the cover? Because it was the Beatles' way of protesting Capitol's handling of their music! In truth, the Beatles paid too little attention to the format of their American releases to concoct such an elaborate form of revenge. They likely neither knew nor cared about Capitol's plans to release the Yesterday and Today compilation until after the fact.

Sources

Castleman, Harry and Walter J. Podrazik.   All Together Now.     New York: Ballatine Books, 1975.   ISBN 0-345-25680-8.

Lewisohn, Mark.   The Beatles Recording Sessions.     New York: Harmony Books, 1988.   ISBN 0-517-57066-1.

Lewisohn, Mark.   The Complete Beatles Chronicle.     New York: Harmony Books, 1992.   ISBN 0-517-58100-0.

Norman, Philip.   Shout! The Beatles in Their Generation.     New York: Simon and Schuster, 1981.   ISBN 0-671-43253-2.

Schaffner, Mark.   The Beatles Forever.     New York: Harrisburg, PA: Cameron House, 1977.   ISBN 0-8117-0225-1.

Schultheiss, Tom.   A Day in the Life: The Beatles Day-By-Day 1960-1970.     Ann Arbor, MI: Pierian Press, 1980.   ISBN 0-86750-120-X.

Tamarkin, Jeff.   "Photographer Bob Whitaker Talks About the 'Butcher Cover'     Goldmine.   15 November 1991.

Whitaker, Bob.   The Unseen Beatles.     San Francisco: Collins Publishers, 1991.   ISBN 0-002-15953-8.

Melody Maker.   "George: More to Life Than Being a Beatle."     25 June 1966   (p. 3).

David Mikkelson founded the site now known as snopes.com back in 1994.

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