On March 26, 2021, the official YouTube page for Velveeta published a video about announcing a new skincare line. The cheese company wrote that “V by Velveeta” combined the “essence of beauty” with the “palate of pleasure” and would help cheese lovers discover their “skin’s natural, creamy complexion.”
While this certainly seems like an April Fools’ Day joke, but Velveeta insists that it’s real. They even developed a website, vbyvelveeta.com, where people can sign up to be on a waitlist for these cheesy products. On social media, they also insisted that it was real:
While this product may be “real” in a sense (it seems that Velveeta truly made limited run of skincare products), don’t expect Velveeta to transition from a cheese company to a skincare company. According to The Drum, a marketing news website in the United Kingdom, this skincare line will not be available after April 1, 2021.