In October 2022, readers may have seen a headline appear in their Google Discover feeds that was worded as, "Universal Studios Orlando Closes Location Permanently." However, Universal Studios Florida was not closing, nor was Universal Orlando Resort.
The headline led to an article on the theme park blog Inside the Magic. Under the headline, the article simply claimed that a shop called The Dark Room would be moving to a different spot inside Universal Studios Florida. The headline, "Universal Studios Orlando Closes Location Permanently," apparently referred to the current location of The Dark Room closing permanently.
In its story, Inside the Magic referenced a tweet from the Universally Addicted Twitter account, which mentioned the fact that The Dark Room was simply moving locations:
The fact that the "Universal Studios Orlando Closes Location Permanently" article was showing up in Google Discover appeared to indicate that some users believed the entire park and resort were being shuttered. For example, one Facebook user remarked about the post and said, "The headline suggests Universal Studios in Orlando is closing permanently." Other users on the official Inside the Magic Facebook post clarified the headline with their own comments, saying that a shop was simply moving locations.
One Facebook user also posted a link to a video that mentioned Inside the Magic and referred to "The Disney Clickbait Apocalypse."
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We reached out to Universal Orlando Resort to learn more about the future of the shop and will update this article if we receive a response.
Dammann, Luke. "Universal Studios Orlando Closes Location Permanently." Inside the Magic, 8 Oct. 2022, https://insidethemagic.net/2022/10/universal-studios-location-building-closes-ld1/.
"Inside the Magic." Facebook, https://www.facebook.com/insidethemagic/.
Inside the Magic: Theme Park Journalism Hell. 2022, https://www.youtube.com/watch?v=QfQDiXfCGVk.
Peckham, Scott. Facebook. 10 Oct. 2022, https://www.facebook.com/scoutsnipersystems/.
"The Dark Room." Universal Orlando Resort, https://www.universalorlando.com/web/en/us/things-to-do/shopping/the-dark-room.
@UniversallyAdd. Twitter, https://twitter.com/universallyadd/status/1578736788163948544.