Fact Check

Truck Art

Do photographs show trucks decorated with advertising art.?

Published Mar 29, 2007

Claim:   Photographs show trucks decorated with advertising art.

Status:   Multiple — see below.

Example:   [Collected via e-mail, 2005]

Here are 7 pictures of (European) semi-trucks whose trailers are decorated to look like the sides are missing. The products they are hauling are painted on the sides and back.

The first one is of a bottle of beer which looks so real, like it's coming out the side of the trailer.

.......... a canvas tote bag.

.......... Pepsi cases stacked on the ceiling, and it looks like the bottom of the trailer is empty.

..........the windshield facing the back and a driver has been painted in the driver's seat looking over his shoulder to appear like he's driving backwards.

.......... an aquarium with fish swimming in it.

..........a bookshelf with books lined up and a post-it-note with an advertisement, probably for the company that sells the books. (Again, in a foreign language)

.......... the last one is for Pringles-Hot &Spicy. The "inside" of the trailer appears as though it has been through a fire.


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Origins:   These photographs were taken from web site coverage of an 14 October 2005 Rhino Rolling Advertising Awards competition in Germany.

The competition was held at Hockenheim Ring (a race track) near Heidelberg, Germany, sponsored by RollAd, an outfit that rents out advertising space on the sides of trucks. The ads are printed on interchangeable canvas covers which are placed over the container portions of the trucks. In order to promote their new medium, RollAd sponsored an ad design competition, from which the images displayed above were taken.

The images displayed above are not real photographs, but digital mock-ups created for the competition. Seven winners were selected (with the Pepsi design taking first place), and those designs were implemented for real and showcased at the Awards ceremony:

Last updated:   29 November 2005


David Mikkelson founded the site now known as snopes.com back in 1994.

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