The Gap Is Using ‘Merry Christmas’ Signs Instead of ‘Happy Holidays’?

A series of stories has revived the claim that the retail chain was "ditching political correctness."

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Image via Dominic Alves


Gap, Inc. stores will feature signs saying "Merry Christmas" instead of "happy holidays."
The Gap, which is a large retail store in the United States, decided that it was going to ditch political correctness. They decided that they are not going to adhere to political correctness this year and say “Merry Christmas” to the people who shop at their store. The American Family Association is celebrating this change. They have stated that they are the reason The Gap is deciding to say “Merry Christmas” instead of Happy Holidays.” The American Family Association is known for getting people to ditch political correctness. The American Family Association has reported that 80 percent of retailers have opted to say “Merry Christmas” instead of “Happy Holidays.” The organization has been attempting to reverse this trend for the past eight years. They provide people with the resources they need in order to implement the change in their communities. They also organize campaigns in various communities that encourage people to reverse the trend of political correctness. The Gap will be placing signs inside of their that say “Merry Christmas.” This marks a major change for Gap, Inc. In the past, the company was adhering to political correctness by telling people “Happy Holidays” and putting out signs that stated the same.
Collected via Email, November 2016


What's Undetermined

The post is based off a 2013 story claiming that a Gap senior official announced the policy to the American Family Association.


On 15 November 2016, Your Nation News published a story reporting that the Gap, Inc. retail chain planned to “ditch political correctness” and put signs inside their stores saying, “Merry Christmas” instead of the more inclusive “Happy `holidays.” The “story” was copied-and-pasted by another site, Yolodonkey, which claims that it has been shared thousands of times on social media.

We contacted Gap, Inc. for an official statement, but the three-paragraph unsourced post appears to be based off of a 2013 post by BizPacReview concerning an alleged letter sent by Bill Chandler, who was at the time vice-president for global corporate affairs, to the conservative American Family Association (AFA) announcing the change:

As we near the holiday season I want to update you on how Gap, Inc.’s family of brands will celebrate the Christmas season. As a global retailer, we embrace the diversity of our customers and respect a variety of traditions and faith during the holidays, including Christmas.

Starting today, every Gap Outlet window will have signs that say “Merry Christmas” along with Christmas trees and wreaths throughout their stores.

However, there is no mention of either Chandler or the alleged letter on the AFA’s web site. In fact, as of this writing Gap Inc. is still on the group’s “naughty list” for “not recognizing” Christmas. Also, the company released a winter-themed commercial on 1 November 2016 with no mention of Christmas. And the banner for its online gift guide reads, “Holiday 2016”: