No, Rice Krispies Did Not Announce ‘Pop Is Now a Trans Woman’

The same stupid memes, from the same stupid sources, every stupid time.

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rice krispies pop is now a trans woman
Image via Roberto Machado Noa/LightRocket via Getty Images


In May 2022, CNN reported that Kellogg’s had announced the Rice Krispies mascot Pop “is now a trans woman.”


Fact Check

In May 2022, social media users widely and enthusiastically shared what appeared to be a screenshot of a genuine CNN article, but was in fact a fabrication.

The meme consisted of a cartoon showing Snap, Crackle, and Pop, the well-known gnome mascots of Rice Krispies cereal, along with the following text, presented as the headline of a CNN article:

“Kellogg’s spokesperson announces Rice Krispie mascot ‘Pop’ is now a trans woman.”

kellogg's announces rice krispies mascot pop is now a trans woman

The fake headline proved hugely popular on Facebook, as demonstrated in the image below, which shows just a selection of posts from May 2022:

rice krispies pop trans woman

It’s not clear who created the bogus headline, but it emerged on, a right-wing forum, and before that, on the /pol/ section of 4chan — a notorious wellspring of bigoted, far-right memes.

In reality, of course, Kellogg’s never made any such announcement, and CNN never published any such story.


/Pol/ – We’re Winning – Politically Incorrect – 4chan. Accessed 24 May 2022.

Rice Krispie Mascot Pop Is Now a Trans-Woman – AR15.COM. Accessed 24 May 2022.