In May 2022, social media users widely and enthusiastically shared what appeared to be a screenshot of a genuine CNN article, but was in fact a fabrication.
The meme consisted of a cartoon showing Snap, Crackle, and Pop, the well-known gnome mascots of Rice Krispies cereal, along with the following text, presented as the headline of a CNN article:
“Kellogg’s spokesperson announces Rice Krispie mascot ‘Pop’ is now a trans woman.”
The fake headline proved hugely popular on Facebook, as demonstrated in the image below, which shows just a selection of posts from May 2022:
/Pol/ – We’re Winning – Politically Incorrect – 4chan. https://boards.4chan.org/pol/thread/378912072. Accessed 24 May 2022.
Rice Krispie Mascot Pop Is Now a Trans-Woman – AR15.COM. https://www.ar15.com/forums/general/Rice-Krispie-mascot-Pop-is-now-a-trans-woman/5-2554269/. Accessed 24 May 2022.