OUTDATED: Kraft Macaroni and Cheese Recall

Rumor: Kraft Foods has recalled 242,000 cases of their Macaroni & Cheese Dinner due to possible contamination by metal fragments.

Claim:   Kraft Foods has recalled 242,000 cases of their Macaroni & Cheese Dinner due to possible contamination by metal fragments.


OUTDATED


Example:   [Collected via Facebook, January 2015]


PSA!!! While feeding my son this bowl of Kraft Macaroni and Cheese Saturday evening (1/24/2015), I happened to look down halfway through the bowl and saw something that looked off. I took the bowl to better light and picked one of the pieces up to find they were small sharp pieces of metal shavings! I found two pieces and immediately packaged up the leftover macaroni and cheese. We took our son to the ER and had x-rays done to ensure he didn’t have any that he had ingested. X-rays looked clear thankfully. I have contacted Kraft per the number on the side of the container. They are closed at 7:30 on a Saturday night but they do give out their medical response number, which I called next. They took down the lot number and expiration date of said package along with my contact info and complaint. The representative said someone would be contacting me in a couple of days and to save everything. Since this could possibly take a while to get the word out about this lot of Kraft Macaroni and Cheese in the single serve microwaveable containers possibly containing sharp metal shavings I am putting everything out there publicly now and asking you to help me spread this info. Please share!


 

Origins:   On 25 January 2015, Facebook user Dana Mash published the above-quoted message to her Timeline along with the five images displayed above. Mash explained she happened to spot what appeared to be small pieces of metal in her son’s food (a single-serving bowl of Kraft Macaroni & Cheese Easy Mac).

Mash stated she immediately contacted Kraft after first ensuring her child hadn’t ingested any of the debris, and later on 25 January 2015 published a Facebook status clarifying that her initial post was not meant to warn others off the product:



My post about our experience last night with our Kraft Mac and Cheese has gone viral. I do feel it is important for me to make sure everyone is aware of what happened to us last evening. I do not want anybody else having to go through the same thing if I can do anything to prevent it. That being said, I am NOT recommending to anyone to stop purchasing Kraft products in any way. I am only posting about our exact experience last night. It is good to be cautious with anything we give our children or consume ourselves. We have had many wonderful meals with Kraft being a large part of those meals on many occasions. Kraft has not at this time made a recall on this product to my knowledge. I feel confident they will get back to me about it and I will update on whatever they say. I do not wish to slander their name in any way, I only want to post what happened to us and our experience last evening. Thank you to everyone!

On 27 January 2015, Mash posted a public update explaining Kraft had contacted her about the claim:



I just got off the phone with a nice representative from Kraft. He asked what had happened again on Saturday evening and I explained everything in detail to him. He was very apologetic and wanted to make sure Logan was ok. He is sending a messenger service to pick up the leftover macaroni and cheese and metal pieces to send to a lab for testing. They are already working on investigating their processing plant that these bowls were manufactured in. He said he would contact me about their findings after their reports come back. I will be sure to update everyone on those findings as soon as I hear something.

Understandably, Mash’s post caused concern in social media spaces frequented by parents. Single-serve cups of Easy Mac are a popular item, particularly for parents of picky toddlers, due to the ease with which one can prepare it for a suddenly hungry child and the appropriate portion size for young kids. Following on from that,

it’s often fed to toddlers unable to adequately examine their own food, intensifying the concern caused by Mash’s photos.

In both her original post and updates, Mash neither called for others to swear off Kraft products nor demanded immediate recompense. By her account, the company swiftly addressed the matter and sent a courier to retrieve the affected product for further testing.

A few months later, on 17 March 2015, Kraft initiated a recall for 242,000 cases of some Macaroni & Cheese Dinner product due to reports of metal fragments (although single-serving EasyMac bowls were not among the recalled products):



Kraft Foods Group is voluntarily recalling approximately 242,000 cases of select code dates and manufacturing codes of the Original flavor of Kraft Macaroni & Cheese Dinner — due to the possibility that some boxes may contain small pieces of metal. The recalled product is limited to the 7.25-oz. size of the Original flavor of boxed dinner with the “Best When Used By” dates of September 18, 2015 through October 11, 2015, with the code “C2” directly below the date on each individual box. The “C2” refers to a specific production line on which the affected product was made.

Some of these products have also been packed in multi-pack units that have a range of different code dates and manufacturing codes on the external packaging (box or shrink-wrap), depending on the package configuration (see table below).

Recalled product was shipped to customers in the U.S. and several other countries, excluding Canada. The affected dates of this product were sold in only these four configurations:

7.25 oz. box, Original flavor
3-pack box of those 7.25 oz. boxes, Original flavor
4-pack shrink-wrap of those 7.25 oz. boxes, Original flavor
5-pack shrink-wrap of those 7.25 oz. boxes, Original flavor


Consumers who purchased the affected products were advised not to consume them, and to return the items to their point of purchase for a refund.

In July 2015, this several-month-old news gained renewed currency when it was inexplicably republished by Foodbeat as if the recall had just been announced.


Last updated:   5 October 2015