On 27 March 2018, screenshots of a tweet purportedly sent by Planned Parenthood began circulating on Twitter:
Earlier, Planned Parenthood suggested ‘we need a Disney princess who’s had an abortion’ and then they deleted it.
So, in case you missed it: pic.twitter.com/BQV5lBsVNi
— Chet Cannon (@Chet_Cannon) March 27, 2018
We need a disney princess who's had an abortion
We need a disney princess who's pro-choice
We need a disney princess who's an undocumented immigrant
We need a disney princess who's actually a union worker
We need a disney princess who's trans
Wording of the tweet referenced a March 2018 Twitter meme, "We Need a Disney Princess":
We Need a Disney Princess refers to a [text-only meme known as a] snowclone popular on Twitter in which people sarcastically advocate for a Disney princess with a certain characteristic. The snowclone is a parody of calls for certain types of representation in Disney films.
Planned Parenthood Keystone CEO Melissa Reed said in a statement:
Planned Parenthood believes that pop culture – television shows, music, movies – has a critical role to play in educating the public and sparking meaningful conversations around sexual and reproductive health issues and policies, including abortion. We also know that emotionally authentic portrayals of these experiences are still extremely rare — and that’s part of a much bigger lack of honest depictions of certain people’s lives and communities.
Today, we joined an ongoing Twitter conversation about the kinds of princesses people want to see in an attempt to make a point about the importance of telling stories that challenge stigma and championing stories that too often don’t get told. Upon reflection, we decided that the seriousness of the point we were trying to make was not appropriate for the subject matter or context, and we removed the tweet.
The tweet is real, but misattributed by some to Planned Parenthood as a whole, not a single affiliate in one state. Furthermore, the context of the tweet (a Twitter "snowclone" involving the phrase "We need a Disney Princess") was omitted from subsequent articles about the controversial tweet.