Did a Business Ban Their Employees from Wearing Nike Products in the Workplace?

A mysterious photograph of a home-made sign went viral after Nike's controversial endorsement deal with Colin Kaepernick, but its authenticity is unclear.

  • Published 7 September 2018


In September 2018, a company banned their employees from wearing Nike products in the workplace.



Nike’s announcement of an advertising deal with Colin Kaepernick prompted a storm of controversy and debate, as well as widespread calls for a boycott of the company by those opposed to National Football league protests against racial injustice, which Kaepernick led by “taking a knee” during the 2016 season.

In the days following the announcement, social media users shared a photograph which appeared to show a sign, posted to the door or window of a business, banning the wearing of Nike products by a particular company’s employees:

The earliest posting of the sign that we found online was a 6 September tweet by a user with the handle @1stonersimpson:


None of the social media posts containing the photograph provided any details about where the sign was posted, the company that posted it, the person who took the photograph, or when the picture was taken. Similarly, the sign itself was devoid of any details, logos, signatures, or watermarks that might give a clue as to its authenticity.

For that reason, we have not yet been able to verify whether the sign was posted and photographed as a hoax, a prank, or a joke, or whether the management of some as-yet unknown company posted the sign in earnest outside their offices as part of a genuine policy banning the wearing of Nike apparel.

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