Did Nike Release a Line of ‘Burned’ Sneakers to Clap Back at Protesters?

A creative sneaker-based artwork was wrongly associated with later protests against Nike.

  • Published 11 September 2018

Claim

Nike released a line of sneakers designed to look as if they had been burned in order get back at consumers who destroyed their products in protest.

Rating

Miscaptioned
About this rating

Origin

In early September 2018, Nike released a new commercial that featured controversial former NFL quarterback Colin Kaepernick. While the advertisement may have prompted some consumers to go out and buy a new pair of sneakers (the company’s online sales increased 31%), others vehemently disagreed with Kaepernick’s involvement and showed their displeasure by posting photographs and videos (purportedly) showeing them burning various pieces of Nike apparel.

So how did Nike respond to this backlash? According to a viral Facebook post, the company released a new pair of sneakers designed to look as if they had been burned in order to clap back on these protesters:

This post does not picture an official product offered by Nike.

The photograph captures a pair of custom Nike Monarchs that were hand-painted by artist Kelsey Amy, the proprietor of Shme Customs. Although this image of these “burned” sneakers didn’t go viral until September 2018, when they were incorrectly associated with protests against Nike, Amy explained in an Instagram post that she had actually created these shoes months earlier for two customers who requested a pair of grilling-inspired sneakers:

The “Burnt Ends” Nike Monarchs

Made these a few months ago and realized I ever shared them 🤦🏼‍♀️ Made these for the guys over @traegergrills and Matt Pittman of @meatchurch for an event at Nike in the beginning of June. Had to lace the guys with some Monnie heat to ensure their grilling abilities were up to par! Once the guys had the shoes they came up with the “burnt ends” nickname which I thought fit the shoes perfectly. @mache275 is the originator of the burnt shoe theme and @justwincustoms who has done some incredible iterations as well. Wanted to get the Monnie in on the action, hopefully it did the theme justice!

Amy uses a variety of sneakers to create her one-of-a-kind artworks, but the Nike Monarch appears to be one of her favorites. These “Burnt Ends” Nike Monarchs were the twenty-fourth installment of the “Make Monarchs Great Again” project.

Here’s a look at some of Amy’s other creations based on the Nike Monarch:

Snopes.com
Since 1994
A Word to Our Loyal Readers

Support Snopes and make a difference for readers everywhere.

Editorial
  • David Mikkelson
  • Doreen Marchionni
  • David Emery
  • Bond Huberman
  • Jordan Liles
  • Alex Kasprak
  • Dan Evon
  • Dan MacGuill
  • Bethania Palma
  • Liz Donaldson
Operations
  • Vinny Green
  • Ryan Miller
  • Chris Reilly
  • Chad Ort
  • Elyssa Young

Most Snopes assignments begin when readers ask us, “Is this true?” Those tips launch our fact-checkers on sprints across a vast range of political, scientific, legal, historical, and visual information. We investigate as thoroughly and quickly as possible and relay what we learn. Then another question arrives, and the race starts again.

We do this work every day at no cost to you, but it is far from free to produce, and we cannot afford to slow down. To ensure Snopes endures — and grows to serve more readers — we need a different kind of tip: We need your financial support.

Support Snopes so we continue to pursue the facts — for you and anyone searching for answers.

Team Snopes