On 8 March 2018, the fast food chain McDonald’s participated in celebrating International Women’s Day by flipping images of its iconic golden arches upside down, so that instead of forming an “M,” it forms a “W”:
In the U.S. we’re proud to share that 6 out of 10 @mcdonalds restaurant managers are women. Join us in recognizing the extraordinary contribution of women at McDonald’s on #IWD2018: https://t.co/h9hdnOgLqw pic.twitter.com/Ttx6N6zCKV
— McDonald’s (@McDonaldsCorp) March 8, 2018
Images of the inverted signage spread on social media, prompting some readers to ask whether they were real. McDonald’s corporate officials have announced that the chain is indeed flipping its iconic “M” to honor women:
— Steve Easterbrook (@SteveEasterbrk) March 8, 2018
We sent an e-mail asking how many McDonald’s franchises would be participating and got no response. However, we can confirm that at least one restaurant in Lynwood, California, and owned by franchisee Patricia Williams has flipped the physical logo. The Los Angeles ABC affiliate KABC took aerial footage of the upturned sign:
— ABC7 Eyewitness News (@ABC7) March 7, 2018
Taylor, Kate. “McDonald’s is Flipping Its Iconic Arches Upside Down in an Unprecedented Statement.”
Business Insider. 8 March 2018.
KABC. “McDonald’s Flips Iconic Arches to Celebrate International Women’s Day.”
8 March 2018.
McDonalds.com. “Today, We Proudly Celebrate International Women’s Day.”
8 March 2018.