Fact Check

Are 'Loki Charms' Real?

A limited number of boxes go on sale the day the series drops on Disney+.

Published Jun 7, 2021

 (Screenshot Lucky Charms YouTube channel)
Image Via Screenshot Lucky Charms YouTube channel
Lucky Charms cereal created a special edition of "Loki Charms" in 2021 to help promote the "Loki" series on Disney+.

In the lead-up to the release of "Loki," a television series on the Disney+ streaming service all about the mischievous Marvel character portrayed by Tom Hiddleston, the cereal brand Lucky Charms announced a twist to honor the show:

The show will premiere on June 9, 2021, according to Marvel Studios.

The character Loki, known as the god of mischief in the Marvel Cinematic Universe, is the brother of Thor, Marvel's play on the Old Norse god. Like the popular, limited series "WandaVision," the series "Loki" picks up where events at the end of the film "Avengers: Endgame" left off. Here's how Variety described the show's premise:

In the new trailer, Loki (Tom Hiddleston) is magically imprisoned by a group called the Time Keepers, who force him to fix the rips in the flow of time that he’s caused. When Loki picked up the mystical Tesseract during the time-traveling shenanigans in “Avengers: Endgame,” he inadvertently broke reality and caused several branching timelines in the process. Led by Owen Wilson’s mysterious character, the Time Keepers are keen on using the Asgardian god’s “unique Loki perspective” to travel to the alternate realities and fix them.

General Mills will put out a limited number of Loki Charms boxs on sale the same day the series premieres, June 9.

Bethania Palma is a journalist from the Los Angeles area who started her career as a daily newspaper reporter and has covered everything from crime to government to national politics. She has written for ... read more