On 6 September 2014, Empire News posted a weather-related prediction for the upcoming winter that terrified many Americans. According the dire warning subsequently shared across social media sites (titled "Meteorologists Predict Record-Shattering Snowfall Coming Soon"), a winter storm season of epic proportions was headed for North America during the upcoming winter..
If you're curious as to which way the oncoming snowpocalypse was supposed to be headed, the answer was "all ways" — the viral article suggested all of the United States was in for a near-constant onslaught of snow and freezing temperatures, lasting for almost the entire winter:
Meteorologists and weather science experts at the National Weather Service (NWS) say that there is a 99% chance that the we will start to see a massive cold-front sooner in the year than has ever happened, which will produce not just record-breaking snowfall, but according to
Dr. BorisScvediok, a doctor of global weather sciences, record shattering snow storms across the board, affecting the entire United States.
"For the sake of comparison to the past winter, lets say that your area received a total of twenty inches of accumulative snow for the season. Because this year the snowfall is predicted to start by the end of September or the beginning of October, you can expect to multiply that number by up to five, ten, maybe even twenty times in some areas. In the worst zones, you could see
50 timesthe amount of snow you've had in the past. This is the type of winter the American public needs to prepare for. Several meteorologists are saying not to buy into what the models are showing. I can tell you from forty years of scientific weather research, they are doing you a disservice," Dr. Scvedioktold the Associated Press on Friday. "The Northeast, Ohio Valley, and Midwestern states will definitely get hit the hardest."
However, all of this was nothing more than another fabricated story from Empire News, a clickbait fake news site.
As is often the case with stories from similar hoax news sites, the slightly plausible nature of the headline induced many social media users to post and repost the link without careful examination. Those who considered it more carefully might have pondered that
The "Record-Shattering Snowfall Coming Soon" post was just one of several leg-pulls from Empire News, a fake news site known for posts such as "Cure for Cancer Discovered; 'Amazingly Simple' Says Researcher," "College Student Excused from Classes After Dog Eats Grandmother," and "Woman Gives Birth, Confuses Doctors by Asking for Maternity Test." A disclaimer on the site admitted that Empire News "is a satirical and entertainment website."