Fact Check

Did 'No Makeup' Photo of Jennifer Aniston 'Confirm Rumors'?

Online advertisers have run out of ideas.

Published March 15, 2021

LOS ANGELES, CALIFORNIA - JANUARY 19: Jennifer Aniston arrives at the 26th Annual Screen Actors Guild Awards at The Shrine Auditorium on January 19, 2020 in Los Angeles, California. (Photo by Steve Granitz/WireImage) (Steve Granitz/WireImage)
Image courtesy of Steve Granitz/WireImage
Jennifer Aniston with no makeup confirmed some sort of rumors.

In March 2021, an online advertisement claimed to have a scoop about a photo of actress Jennifer Aniston without makeup. The ad appeared questionable from the outset.

A "Jennifer Aniston no makeup photo" purportedly confirmed rumors. This was false.
The ad featured a photograph of Aniston to lure readers to a website.

It read: "Jennifer Aniston No Makeup Photo Confirms The Rumors."

However, readers who clicked the ad were led to a story that never ended up mentioning Aniston even once. The clickbait article lasted 50 pages.

These Celebs Are Unrecognizable Without Makeup

It seems like celebrities are always appearing stylish and beautiful, but behind the scenes, they're really just like us. They're busy parents, full-time employees, and always on-the-go, and they don't always look so done up when they're out and about. How do your favorite celebrities really look when they lose the foundation and wipe off the lipstick?

Examples of celebrities included in the lengthy article were Adele, Alicia Keys, Amy Schumer, Zoe Saldana, and Gwyneth Paltrow.

The advertiser's tactic of using the words "confirms the rumors" was neither new nor unique to the one that featured Aniston's "no makeup photo."

For example, we previously reported on a few different misleading ads for actor Tom Selleck. In one of the ads, it read: "At 75, Tom Selleck Finally Confirms the Rumors." The resulting 34-page story never ended up mentioning anything about his confirming some sort of rumors. We rated this as "False."

Tom Selleck did not confirm any rumors, despite the claim in an ad.
Just as with Aniston, Tom Selleck didn't confirm any rumors either.

Actress Sandra Bullock was also featured in a "confirms the rumors" ad. This time, however, advertisers involved a celebrity's young children. The ad in question read: "[Photos] Sandra Bullock’s Son Finally Confirms the Rumors." Naturally, readers who clicked the ad were led to a story that didn't mention anything about her son's confirming rumors. We rated this as "False," as well.

Sandra Bullock did not confirm any rumors, despite what an ad said.
Sandra Bullock didn't confirm any rumors either.

The lesson here seems to be that if readers see ads that claim rumors were confirmed, in particular about celebrities, it's probably clickbait nonsense. In fact, most online ads that lead to lengthy slideshow stories contain at least a little bit of fiction, if not wholly misleading content. Needless to say, we don't recommend getting your news from ads.

In sum, an ad claimed a "Jennifer Aniston no makeup photo" would "confirm the rumors." Readers who clicked the ad were presented with an article that never ended up mentioning anything about her.

Snopes debunks a wide range of content, and online advertisements are no exception. Misleading ads often lead to obscure websites that host lengthy slideshow articles with lots of pages. It's called advertising "arbitrage." The advertiser's goal is to make more money on ads displayed on the slideshow's pages than it cost to show the initial ad that lured them to it. Feel free to submit ads to us, and be sure to include a screenshot of the ad and the link to where the ad leads.

Jordan Liles is a Senior Reporter who has been with Snopes since 2016.

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