Throughout the years the especially sharp-eyed have noticed the presence of cryptic name-and-number notations on burger wrappings and disposable cups used at
These mysterious markings are pointers to Biblical passages. Those easily disturbed by the presence of Bible verses need not fear for their souls, however: The text of the passages themselves are not spelled out on the cups and wrappings; only their notations appear there.
In-N-Out Burger was founded by Harry and Esther Snyder in Baldwin Park, California, in 1948. Although this chain of west coast hamburger restaurants has since grown to more than
The soda cup bears the notation John 3:16: “For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.”
The milkshake cup lists Proverbs 3:5: “Trust in the Lord with all thine heart; and lean not unto thine own understanding.”
The water cup (no longer available to customers but we’re told is still used by employees) bears
The hamburger and cheeseburger wrappers point to
The wrap used for the “Double-Double” (two burger patties and two slices of cheese) lists
The French fry holder lists Proverbs 24:16: “For though a righteous man falls seven times, he rises again, but the wicked are brought down by calamity.”
We examined the packaging of other menu offerings from
As proselytizing goes, this is about as low-key as it gets.
Not even the texts of the verses themselves are printed out; those looking to absorb the messages (and who don’t have this article handy) have to do so with the assistance of their own Bibles. Yet even so, the presence of those simple notations has been interpreted by some as indicative of a lurking menace: we’ve had folks tell us they’ve heard
Likewise, the search for a good backstory to enliven whatever appears even slightly mysterious has given birth to a rumor that the presence of the Bible verses is in some way connected to the 1993 death of son Richard Snyder (41) in a plane crash. Though even
Endelman, Michael. “This Burger Chain’s Success Is No Secret.”
The Boston Globe. 9 January 2002 (p. E7).
Rubenstein, Steve. “Chain Reaction.”
The San Francisco Chronicle. 15 August 2001 (p. B1).
Sebelius, Steve. “America’s Cry: Let’s Sue!”
Las Vegas Review-Journal. 11 July 2002 (p. B9).
Yollin, Patricia. “Bonkers for Burgers.”
The San Francisco Examiner. 23 March 1997 (p. A1).