Fact Check

Hillary Clinton Has Run No Positive Political Ads?

A Facebook image incorrectly claims that Hillary Clinton has never issued a political ad touting her own accomplishments.

Published Oct 14, 2016

Image Via FLICKR
Hillary Clinton has never issued a political advertisement touting her own accomplishments.

On 18 September 2016, the "Donald Trump for President" Facebook page posted a photograph of Hillary Clinton along with the claim that the Democratic presidential nominee had spent over $1 billion on negative attack ads targeting Trump, but she had spent no money at all on political ads touting her own political record and accomplishments:

clinton ads

The image asks viewers to "share if you agree," but its claims are not up for debate. They are false. 

First, the Hillary Clinton campaign has not spent "over $1 billion on negative Trump ads on TV." Although Clinton has run a number of negative TV spots attacking her rival, she has not spent anywhere near $1 billion on such ads. Shortly after this image was published in September 2016, NBC partner Advertising Analytics released a report detailing how much money each of the candidates had spent on ads. They recorded that Clinton's campaign spent about $90 million on ads during the general election (up to 20 September 2016), while pro-Clinton groups had spent an additional $60 million or so:

Hillary Clinton and her allies continue to dominate Donald Trump and pro-Trump outside groups in the 2016 advertising race. According to ad-spending data from NBC partner Advertising Analytics, Clinton's campaign has spent $96.4 million in ads in the general election, versus $17.3 million for Trump's campaign. That's more than a 5-to-1 advantage for Clinton. And then when you factor in outside groups, it's $156.6 million for Team Clinton, and $33.6 million for Team Trump. That's almost a 5-to-1 advantage.

It's also false to say that Clinton has never released a political ad touting her own accomplishments.

The Clinton campaign has issued a number of videos touting her accomplishments from her 30-plus years of public service, including one that highlighted her work with children and health care and another featuring President Obama talking about Clinton's many achievements (including becoming the first woman to be nominated for president by a major party).

Even if we assume the original image referred only to paid television advertising, it's still wrong in light of examples such as a June 2016 Clinton TV spot that showcased several highlights of her political career:

Dan Evon is a former writer for Snopes.

Read More

a Member

Your membership is the foundation of our sustainability and resilience.


Ad-Free Browsing on Snopes.com
Members-Only Newsletter
Cancel Anytime