Fact Check

Did Heinz Launch a New Condiment Called 'Mayoreo'?

Please no.

Published Jun 25, 2021

Claim:
In 2021, Heinz sold a new condiment called "Mayoreo."

In June 2021, social media users enthusiastically shared a photograph of what appeared to be a bizarre new Heinz condiment, "Mayoreo" — a mix of mayonnaise and Oreo cookies. 

On June 24, for example, Alonzo Lerone published a widely shared Facebook post including the photograph, which showed a hand holding Heinz squeeze bottle, filled with a grey condiment with brown speckles, and bearing a label that read: "Heinz / Mayoreo / Sauce." His caption read: "I'M CALLING THE POLICE!!!!"

In reality, though, the photograph was the result of digital manipulation, and not a real Heinz product. We are issuing a rating of "False."

A spokesperson for Kraft Heinz confirmed for Snopes that "We do not produce Mayoreo." A clue as to the true provenance of the photo could be found in the design of the fake bottle itself. Above the "Heinz" logo, the phrase "DoctorPhotograph" could be seen:

The photograph was originally posted, on June 23, by DoctorPhotograph, a Facebook and Instagram account that specializes in fake product designs, as shown in the following screenshot:

Dan Mac Guill is a former writer for Snopes.

Become
a Member

Your membership is the foundation of our sustainability and resilience.

Perks

Ad-Free Browsing on Snopes.com
Members-Only Newsletter
Cancel Anytime
default