Fact Check

Does This Grocery Store Have an Aisle for Lonely Single People?

An image of a grocery store aisle sign is often shared with jokes about single and lonely people.

Published Oct 8, 2018

A woman grocery store shopping with a basket.
A woman grocery store shopping with a basket.
A photograph shows a grocery store aisle sign listing cat food, cat toys, wine, and meals for one.

A photograph purportedly showing a grocery store aisle sign featuring cat food, cat toys, wine, and meals for one is frequently shared online with jokes playing on the single, lonely cat lady stereotype:

This image has also been shared with the following captions: "This supermarket knows its target demography," "Strong independent woman aisle," and "You know you're single when ..."

Although this picture is generally presented as a genuine photograph of a store sign, it's a digitally manipulated creation. The original image, which listed shampoo, deodorant, hair care, and bar soap, was included in a gallery of store displays created by the company Britten:


Add branding and directional signage to stimulate shoppers and increase buying impulse. Wobblers, danglers, floor graphics, custom displays—whatever you need, Britten’s experts can design, print, engineer and fulfill it!

Here's a look at the original photograph (left) and the doctored image (right):

The "strong Independent Woman aisle" image was likely created by social media user @aranjevi. Although we have not been able to locate this image on the corresponding Facebook or Instagram pages, a watermark for aranjevi's online handle can be spotted on the white strip in the upper right-hand corner of the picture.


Rodriguez, Linda.   "The Crazy History of the 'Cat Lady.'"     Boston Globe.   21 May 2017.

Dan Evon is a former writer for Snopes.

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